# PrestaShop Wishlists: Real Usage and Conversion Rate

> A wishlist is not judged on its usage rate, low by nature, but on the revenue produced by the reminders it enables. The three real uses, the best-performing trigger and the most profitable feature that is most often done badly.

- Page: <https://www.datafirefly.com/en/2026/10/09/prestashop-wishlist-usage-conversion/>
- Language: en
- Published: 2026-10-09
- Last updated: 2026-10-09
- Other languages: [fr](https://www.datafirefly.com/2026/10/09/liste-envies-prestashop-usage-conversion/index.md), [es](https://www.datafirefly.com/es/2026/10/09/lista-deseos-prestashop-uso-conversion/index.md), [de](https://www.datafirefly.com/de/2026/10/09/wunschliste-prestashop-nutzung-conversion/index.md), [it](https://www.datafirefly.com/it/2026/10/09/lista-desideri-prestashop-uso-conversione/index.md), [pl](https://www.datafirefly.com/pl/2026/10/09/lista-zyczen-prestashop-uzycie-konwersja/index.md), [nl](https://www.datafirefly.com/nl/2026/10/09/verlanglijst-prestashop-gebruik-conversie/index.md), [pt](https://www.datafirefly.com/pt/2026/10/09/lista-desejos-prestashop-uso-real-conversao/index.md)
- Index: <https://www.datafirefly.com/en/2026/llms.txt>

The wishlist is present on almost every store and it is rarely looked at. Yet it is one of the few features that tells you what a visitor wants to buy, before they buy it.

## What it is actually for

Three distinct uses, and they do not call for the same features.

**Deferring a purchase.** The customer is interested but not ready: budget, hesitation, waiting for a promotion. This is the main use and the one that produces the most later sales.

**Comparing.** The customer sets three products aside to review them together. A real use, often better served by a comparison tool, and one that explains a share of the lists that never convert.

**Building a wish list to share.** Gifts, weddings, births, Christmas lists. This is the commercially strongest use, because the person buying is not the person who created the list.

These three uses coexist, and the proportions vary a great deal depending on the catalogue. Measuring them guides your development.

## The usage figures worth knowing

Three observations that hold on most stores.

The **usage rate is low** in absolute terms: a small minority of visitors create a list. That does not disqualify the feature, it shapes how you should judge it.

The **conversion rate of listed products is high**, clearly above that of a product simply viewed. This is a qualified audience.

The **delay between adding and buying** is long, often several weeks. That is what makes reminders essential: without them the list fills up and nothing happens.

Practical conclusion: a wishlist is not judged on its usage rate but on the revenue produced by the reminders it enables.

## With or without an account

A decision with a large effect on usage volume.

Requiring account creation to add a product sharply reduces usage. The visitor who clicks the heart and sees a login form appear gives up in the vast majority of cases.

The configuration that works: **immediate adding without an account**, stored browser-side, with an offer to save it afterwards.

Two points of detail. The anonymous list must be **picked up at login**, not overwritten. A customer who set five products aside and then logs in should find them again.

And the **offer to create an account** comes after the second or third addition, with a concrete argument: "save your list to find it on all your devices".

## Reminders, which do all the work

Without reminders, the wishlist is a graveyard. Four triggers, in order of effectiveness.

**The price drop.** This is the best-performing trigger, by a wide margin. A customer who set a product aside at 89 euros and learns it is now 69 has a reason to act.

**Back in stock**, on a product that was unavailable when it was added.

**Low stock.** To handle with care: the statement must be true. "Only 3 left" on a product you hold fifty units of is a misleading practice.

**The plain reminder**, after several weeks without activity. The weakest performer, and it still works because it revives a forgotten intention.

Three frequency rules. One message per event and per product. A global cap, one wishlist reminder per month per customer at most. And an unsubscribe option per reminder type.

## Sharing

This is the most profitable feature and the one most often done badly.

A shared list turns a customer into an advocate. The person receiving the link is a new visitor, with a precise purchase intent and a product already chosen.

Five elements to make it work.

**A link reachable without an account** for the recipient. Requiring a sign-up to view someone else's list cancels out the whole point.

**A careful display** of the shared list, with products, prices and availability.

**Marking of already-purchased items**, essential on gift lists: two people should not buy the same item.

**Buyer anonymity** towards the list creator, on gift lists, otherwise the surprise is spoiled.

**Simple sharing**: copyable link, sharing by message, short code. Not just a button to a social network.

On gift, baby or home decor catalogues, this feature can represent a significant share of sales, and it is often underused.

## What the data teaches you

Three analyses, usable without an extra tool.

**The most listed products.** If they are not your best sellers, that is a signal: the desire exists, something is blocking the purchase. Price, lead time, uncertainty.

**The conversion rate per product** from the list. A product added often and never bought deserves a review of its page and its price.

**The average delay between adding and buying**, by category. It tells you when to send the reminder, and it varies widely: a few days on consumables, several months on furniture.

This last analysis is the one that improves reminder performance the most, because it replaces an arbitrary delay with an observed one.

## The mistakes that make it useless

**The invisible button.** A pale grey heart in the corner of a thumbnail is not spotted. It must be visible on the product page and in listings.

**No visual feedback.** A click that produces nothing visible leaves the customer in doubt. A short confirmation and an updated counter are enough.

**The unreachable list.** If it is buried in the account area, nobody goes back to it. Access from the header, with the product count, makes it present.

**Obsolete products.** A list containing deleted or permanently unavailable products loses its credibility. Flag them and offer an equivalent.

## Wishlist or abandoned cart

A useful distinction, because the two features partly overlap.

The **abandoned cart** covers an immediate purchase intent that did not complete. The reminder is fast, a few hours to a few days.

The **wishlist** covers a deliberately deferred intent. The reminder is slow and triggered by an event.

Two consequences. Do not chase a wishlist like an abandoned cart: the urgent tone is out of place. And do not count listed products in your cart abandonment indicators, they are not the same situations.

## Measuring

Four indicators.

The **list creation rate**, the share of visitors who add at least one product.

The **conversion rate from the list**, over a three to six month window depending on your purchase cycle.

The **revenue attributed to reminders**, which is the justification for the whole feature.

The **sharing rate** and the revenue produced by visitors arriving through a shared list. This is the most revealing figure on the catalogues concerned.

The  sets this up on PrestaShop 8 and 9: adding without an account with pickup at login, reminders triggered by price drops and back in stock events, sharing by link reachable without sign-up with marking of items already bought, and per-product statistics on additions and conversions.