# Smart Content – Personalization by Segment & AI

> Show the right content to the right visitor. Segment by profile, behavior, cart and context, then serve tailored blocks in any theme zone — with A/B testing, analytics and built-in AI.

- Page: <https://www.datafirefly.com/en/product/dfsmartcontent/>
- Language: en
- Last updated: 2026-06-05
- Platform: PrestaShop
- Category: Artificial Intelligence
- SKU: DF-SMARTCONTENT-PL
- Price: 129.00 EUR
- Other languages: [fr](https://www.datafirefly.com/product/dfsmartcontent/index.md), [es](https://www.datafirefly.com/es/producto/dfsmartcontent/index.md), [de](https://www.datafirefly.com/de/produkt/dfsmartcontent/index.md), [it](https://www.datafirefly.com/it/product/dfsmartcontent/index.md), [pl](https://www.datafirefly.com/pl/produkt/dfsmartcontent/index.md), [nl](https://www.datafirefly.com/nl/product/dfsmartcontent/index.md), [pt](https://www.datafirefly.com/pt/produto/smart-content-personalizacao-segmento-ia/index.md)
- Index: <https://www.datafirefly.com/en/product/llms.txt>

## The right message, to the right audience, in the right place

Smart Content turns your PrestaShop store into a personalized storefront. Instead of showing the same content to everyone, the module evaluates each visitor in real time — their profile, purchase history, cart contents and context — then automatically selects the most relevant content block to display.

New customers, VIP buyers, abandoned carts, visitors arriving from a specific campaign: each one sees a message tailored to them, in the zone of your choice.

### Powerful segmentation, no coding required

Build segments from rules combined with AND or OR logic: customer group, logged-in status, new or returning, country, language, currency, device, order count, total spent, days since last order, cart total, category or product in the cart, newsletter subscription, UTM traffic source, referrer, time range and day of the week. Everything is built visually, rule by rule.

### Campaigns that are managed, measured and optimized

Tie your segments to HTML content shown in one of 11 theme display zones. Add scheduling, a priority, a per-visitor frequency cap, and enable A/B testing to compare several variants. The dashboard tracks impressions, click-through rate, conversions and attributed revenue — per campaign and per variant.

### Artificial intelligence built in, at no extra cost

Smart Content ships with two AI assistants. The first writes a conversion-focused content block for you from a segment, a goal and a tone, in the language of your choice. The second analyzes your store's real statistics and suggests the highest-value segments, ready to create. AI is included: simply connect your API key (OpenAI and Mistral compatible).