# WebP & AVIF Image Optimizer for PrestaShop

> 100% local WebP/AVIF conversion, with no subscription or quota. Transparent delivery via .htaccess, native lazy-loading and original compression for green Core Web Vitals.

- Page: <https://www.datafirefly.com/en/product/optimiseur-images-webp-avif-prestashop/>
- Language: en
- Last updated: 2026-06-27
- Platform: PrestaShop
- Category: SEO & Search Optimisation
- SKU: DF-IMGOPT-PS
- Price: 59.00 EUR
- Other languages: [fr](https://www.datafirefly.com/product/optimiseur-images-webp-avif-prestashop/index.md), [es](https://www.datafirefly.com/es/producto/optimiseur-images-webp-avif-prestashop/index.md), [de](https://www.datafirefly.com/de/produkt/optimiseur-images-webp-avif-prestashop/index.md), [it](https://www.datafirefly.com/it/product/optimiseur-images-webp-avif-prestashop/index.md), [pl](https://www.datafirefly.com/pl/produkt/optymalizator-obrazow-webp-avif-prestashop/index.md), [nl](https://www.datafirefly.com/nl/product/optimiseur-images-webp-avif-prestashop/index.md), [pt](https://www.datafirefly.com/pt/produto/otimizador-imagens-webp-avif-prestashop/index.md)
- Index: <https://www.datafirefly.com/en/product/llms.txt>

The WebP & AVIF Image Optimizer converts and compresses your PrestaShop store images directly on your own server, then automatically serves each visitor the lightest format their browser can display. No subscription, no credits, no image ever sent to a third-party service: your files stay with you.

Two delivery modes to choose from: transparent Apache content negotiation via .htaccess (no theme change at all) or rewriting tags to <picture> for Nginx. Originals are never overwritten: WebP and AVIF versions are generated alongside and served only to compatible browsers. Native lazy-loading, automatic conversion on upload, AJAX batch processing, a CRON task and a CLI command for large catalogues. Compatible with PrestaShop 1.7, 8 and 9.