# Our best PrestaShop modules to measure your conversions

> Server-side tracking, Google Tag with no tag manager, Meta Conversions API, heatmap and funnel, Merchant Center feed: the complete selection to measure your conversions properly on PrestaShop 8 & 9.

- Page: <https://www.datafirefly.com/en/solutions/prestashop/analytics-tracking/>
- Language: en
- Last updated: 2026-07-14
- Other languages: [fr](https://www.datafirefly.com/solutions/prestashop/tracking-conversions/index.md), [de](https://www.datafirefly.com/de/solutions/prestashop/conversion-tracking/index.md), [es](https://www.datafirefly.com/es/solutions/prestashop/tracking-conversiones/index.md), [it](https://www.datafirefly.com/it/solutions/prestashop/tracking-conversioni/index.md), [pl](https://www.datafirefly.com/pl/solutions/prestashop/sledzenie-konwersji/index.md), [nl](https://www.datafirefly.com/nl/solutions/prestashop/conversietracking/index.md), [pt](https://www.datafirefly.com/pt/solutions/prestashop/medicao-conversoes/index.md)
- Index: <https://www.datafirefly.com/en/solutions/llms.txt>

## Your tracking is lying — and has been for years

If you rely on a browser pixel alone, you are losing a substantial share of your conversions. Not because of a bug: **because the pixel is systematically blocked**. Ad blockers, Safari ITP, Firefox, iOS. The purchase happened — your campaign simply never heard about it.

The consequence is insidious: your advertising looks worse than it is. You cut the budget of a campaign that sells. You raise the budget of a campaign that is badly tracked but _looks_ better. And for months you optimise against numbers that are wrong.

## Server-side is not an improvement — it is a repair

Server-side tracking fires the conversion event from your server, not from the browser. No blocker can suppress it, because it does not happen in the browser. The conversions you recover are not invented — **they are your own, the ones you never saw**.

## And then, what no number will tell you

Analytics tells you 40% abandon at checkout. It does not tell you _why_. For that you need a heatmap and a funnel — and the answer is almost never the one you expected.