# Our best PrestaShop modules to raise your average order value

> Smart cross-sell, bundles learned from your orders, free-shipping bar, threshold gift, volume pricing, gift wrapping and parcel insurance: the complete selection to lift average order value on PrestaShop 8 & 9.

- Page: <https://www.datafirefly.com/en/solutions/prestashop/average-order-value/>
- Language: en
- Last updated: 2026-09-23
- Other languages: [fr](https://www.datafirefly.com/solutions/prestashop/panier-moyen/index.md), [es](https://www.datafirefly.com/es/solutions/prestashop/ticket-medio/index.md), [de](https://www.datafirefly.com/de/solutions/prestashop/durchschnittlicher-bestellwert/index.md), [it](https://www.datafirefly.com/it/solutions/prestashop/scontrino-medio/index.md), [pl](https://www.datafirefly.com/pl/solutions/prestashop/srednia-wartosc-koszyka/index.md), [nl](https://www.datafirefly.com/nl/solutions/prestashop/gemiddelde-bestelwaarde/index.md), [pt](https://www.datafirefly.com/pt/solutions/prestashop/valor-medio-carrinho/index.md)
- Index: <https://www.datafirefly.com/en/solutions/llms.txt>

## The cheapest lever of all

Raising average order value is the only optimisation that costs nothing in acquisition. You have already paid to bring this visitor in, they have already decided to buy: every extra pound they spend falls almost entirely into margin. That is why one point of AOV is often worth far more than one point of conversion rate.

But not all mechanics are equal, and above all, **they do not apply at the same moment**. Offering an accessory to someone who has not yet chosen their main product is noise. Offering it once that product is in the cart is a service.

## Three families of levers

**Recommendation levers** add products: cross-sell, bundles, complementary items. They work in proportion to their relevance — an engine that learns from real orders always beats a frozen list of accessories.

**Threshold levers** push the customer to spend more to unlock something: free shipping, a free gift, a volume tier. They are formidably effective because they turn spending into perceived gain.

**Option levers** sell service rather than product: gift wrapping, parcel insurance. High margin, no stock, zero extra logistics.

## The rule that decides everything

An AOV lever must _never_ jeopardise the base order. An upsell popup standing between the customer and the pay button can cost you more in abandonment than it earns in add-ons. The right reflex: measure overall conversion, not just the cart value.

To sell bundles and gift boxes with correct VAT per component, see our [bundles, packs and gift boxes](https://www.datafirefly.com/en/solutions/prestashop/product-bundles/) selection.