# Our best PrestaShop modules for customer retention

> Wishlist, web push, subscriptions, recurring orders, points and referral programme, sample follow-up, gift registry and notification centre: the selection for bringing customers back on PrestaShop 8 & 9 without destroying your margin.

- Page: <https://www.datafirefly.com/en/solutions/prestashop/customer-retention/>
- Language: en
- Last updated: 2026-09-23
- Other languages: [fr](https://www.datafirefly.com/solutions/prestashop/fidelisation-clients/index.md), [de](https://www.datafirefly.com/de/solutions/prestashop/kundenbindung/index.md), [es](https://www.datafirefly.com/es/solutions/prestashop/fidelizacion-clientes/index.md), [it](https://www.datafirefly.com/it/solutions/prestashop/fidelizzazione-clienti/index.md), [pl](https://www.datafirefly.com/pl/solutions/prestashop/lojalnosc-klientow/index.md), [nl](https://www.datafirefly.com/nl/solutions/prestashop/klantbehoud/index.md), [pt](https://www.datafirefly.com/pt/solutions/prestashop/fidelizacao-clientes/index.md)
- Index: <https://www.datafirefly.com/en/solutions/llms.txt>

## The second sale costs five times less than the first

You pay for every visitor who arrives on your site. For the one who has already bought, you pay nothing — they know you, they trust you, their address is saved. And yet most stores put their entire budget into acquisition and **nothing into the return**.

Not out of stupidity: because acquisition is visible and measurable, while retention happens in silence. A customer who does not come back does not complain — they simply disappear.

## Retention is not a discount problem

The reflex is to send a voucher. But a customer who comes back only for the discount is not a loyal customer — **they are a customer waiting for a price**. And you have just taught them never to buy at full price again.

What works is something else: hitting the right moment. The customer whose consumable is running out. The one whose wished-for product is back in stock. The one who ordered a sample and never came back.

## The channel nobody uses

You send emails. Your open rate is 20%, at best. Web push notifications reach 90% — and cost nothing per send. They do not replace email: they reach the 80% who never opened it.