# Our best PrestaShop modules to optimise your product pages

> Variant swatches, products grouped as variants, product video, size guide, product FAQ, quick view, personalisation and audio reading: the complete selection for optimising your product pages on PrestaShop 8 & 9.

- Page: <https://www.datafirefly.com/en/solutions/prestashop/product-page/>
- Language: en
- Last updated: 2026-09-23
- Other languages: [fr](https://www.datafirefly.com/solutions/prestashop/fiche-produit/index.md), [de](https://www.datafirefly.com/de/solutions/prestashop/produktseite-optimieren/index.md), [es](https://www.datafirefly.com/es/solutions/prestashop/ficha-de-producto/index.md), [it](https://www.datafirefly.com/it/solutions/prestashop/scheda-prodotto/index.md), [pl](https://www.datafirefly.com/pl/solutions/prestashop/karta-produktu/index.md), [nl](https://www.datafirefly.com/nl/solutions/prestashop/productpagina/index.md), [pt](https://www.datafirefly.com/pt/solutions/prestashop/ficha-de-produto/index.md)
- Index: <https://www.datafirefly.com/en/solutions/llms.txt>

## Your product page is your salesperson

In a shop, a salesperson answers questions, shows the colours, lets you try things on, reassures. Online, the product page does all of that — alone, with no follow-up, in a few seconds. Everything it fails to answer turns into doubt. And doubt does not add to cart.

Optimising a product page is not about "making it prettier". It is about **answering, in order, the questions the customer is actually asking** — and in the order they ask them.

## Four questions, four answers

**"What does it look like?"** One photo is rarely enough. Variant swatches show the real colours, video shows scale and movement.

**"Is it right for me?"** Size chart, technical details, personalisation. This is the question whose unanswered version costs the most: it generates returns.

**"What about…?"** The product FAQ answers the recurring support questions before they are asked — and becomes indexable content in the process.

**"Can I compare quickly?"** Quick view stops the customer bouncing five times between listing and page before deciding.

## The mistake: adding everything

A product page that shows everything shows nothing. Every module in this selection must earn its place _by answering a real question_. If you do not sell clothes, the size chart is noise. If your product has one variant, swatches are noise. Install what your customer asks for — not what the competition displays.

## Further reading

Three in-depth guides from the blog complete this selection: [product videos and Core Web Vitals](https://www.datafirefly.com/en/2026/06/02/product-videos-conversion-vs-core-web-vitals-prestashop-8-2026/), [FAQ schema and rich snippets](https://www.datafirefly.com/en/2026/05/09/prestashop-faq-schema-rich-snippets-google-guide-2026-2/) and [Schema.org Product in 2026](https://www.datafirefly.com/en/2026/07/20/schema-org-product-2026-hasmerchantreturnpolicy-shippingdetails-prestashop-woocommerce-en/).