PrestaShop Website Quote
Get your PrestaShop store priced in 30 seconds. The estimator below builds a live range based on your project; the detailed, line-by-line firm quote follows within 24 business hours. No commitment.
Firm line-by-line pricing, a schedule, and a 20-min scoping call. No commitment.
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We'll get back to you within 24 business hours with the detailed quote and a proposed time slot.
What a PrestaShop website quote includes
A serious quote is never just a single global figure. Ours prices every line item so you can compare like for like:
How much does a PrestaShop website cost?
A PrestaShop website costs between €800 and €15,000 upfront, plus €50 to €400 per month in recurring costs (hosting, modules, maintenance). The gap comes down to three variables: the provider (junior freelancer vs agency), the level of customisation, and the number of premium modules installed. Before requesting a PrestaShop website quote, it pays to know these ranges so nothing catches you off guard mid-project — and that’s exactly what this section breaks down, line by line.
PrestaShop itself is free open-source software. The real PrestaShop cost therefore lies elsewhere: hosting, theme, modules, development and marketing. Here is each line item in detail.
Hosting & domain name
Hosting is the one truly unavoidable cost: without it, no online store. The PrestaShop website price varies with traffic and catalogue volume:
€5 – €15/mo excl. VAT
€20 – €60/mo excl. VAT
€80 – €300/mo excl. VAT
€10 – €15/yr incl. VAT
Bottom-tier shared hosting (under €5/month) rarely holds up once traffic exceeds a few hundred visitors a day on PrestaShop, which remains demanding on server resources.
Theme / template
The theme drives both the design and part of the performance (load times, mobile compatibility).
€0
€84 – €280
€50 – €150
from €1,500
Modules: price ranges
Modules are often the most underestimated line in a PrestaShop website quote. A functional store rarely runs on fewer than 5 to 8.
€30 – €90
€0 – €150
€40 – €120
€80 – €250
€300 – €1,500
€1,500 – €4,000
Plan on €300 to €2,000 the first year, then a licence renewal/maintenance budget that can climb to €7,000/year for a store with advanced needs (multi-warehouse, B2B, subscriptions).
Agency / freelance development
Development is the most variable cost, as it depends directly on the provider’s profile and their average daily rate.
| Profile | Indicative daily rate | Full website cost |
|---|---|---|
| Junior freelancer | €84 – €140 | €800 – €3,000 |
| Experienced freelancer | €140 – €210 | €3,000 – €8,000 |
| Digital agency | €250 – €450/day equivalent | €8,000 – €20,000 |
| Premium e-commerce agency | €400+/day equivalent | €20,000 – €50,000+ |
A few benchmarks for one-off services observed on freelance marketplaces such as Codeur.com:
≈ €150
≈ €250
≈ €450
≈ €900
Never compare two quotes on the total alone. Compare the stated daily rate and the estimated number of days — a €3,000 quote over 10 days (€300/day) is not the same value as a €3,000 quote over 25 days (€120/day).
Customisation
Customisation covers everything beyond the standard theme and modules: specific development, bespoke UX, third-party integrations.
€1,500 – €6,000
€3,000 – €10,000
€4,000 – €15,000
A store with a genuinely differentiating user experience typically requires a budget of €6,000 to €15,000, excluding hosting and licences.
Marketing, SEO, advertising
A PrestaShop website with no marketing budget stays invisible. Here are the most common orders of magnitude:
€500 – €2,000
€400 – €1,500/mo
from €300/mo
€30 – €150/mo
This line is not optional in a realistic PrestaShop pricing plan: without traffic acquisition, even the best store gets no orders.
Hidden costs & timelines
This is where most quotes go off the rails. Four items are systematically underestimated:
€80 – €400/mo
€4 – €20/mo
20 – 30%/yr of purchase price
plan ahead
A realistic schedule depends directly on the level of customisation:
3 – 6 weeks
6 – 12 weeks
3 – 6 months
Bottom line: the cost of a PrestaShop website is never just the “development” line on the quote. Add up hosting, theme, modules, development, customisation and marketing to get the project’s real cost — and always keep a 10–15% margin for technical surprises.
And at DataFirefly?
We only do bespoke builds, with a firm line-by-line quote. As a guide, depending on catalogue size and level of customisation:
from €8,000
€12,000 – €18,000
€20,000 – €35,000
€35,000+
The estimator at the top of the page refines this range based on your answers. For the full method and scope, see our PrestaShop store creation page; for a business-to-business project, the PrestaShop B2B page.
How the build unfolds
- ScopingA 20-minute call to understand the project, the catalogue and the business constraints.
- Mockups and fixed quoteKey-screen design, clear scope, firm price, committed deadline.
- Integration and developmentTheme, catalogue, modules, testing on a staging environment.
- Go-live and maintenanceLaunch, admin training, 12 months of updates included.
Free quote, no commitment
Both the estimate and the detailed quote are free. You receive the firm pricing within 24 business hours, along with a proposed slot for the scoping call. No commitment, no hidden licence, no commission on your sales — you own the store and its code.
Frequently asked questions
How much does a PrestaShop website cost?
On the market, a PrestaShop website costs between €800 (junior freelancer, premium theme) and €15,000 and up (agency, bespoke). At DataFirefly, a custom PrestaShop store starts at €8,000. The final budget depends on catalogue size, design, multi-language needs and business features (B2B, ERP, configurator). The estimator at the top of the page gives a live range; the detailed quote prices each line item.
Is the quote free and without commitment?
Yes. The estimate and the detailed quote are free and without commitment. We add a 20-minute scoping call to validate the scope before any decision.
What does a PrestaShop website quote include?
Line-by-line pricing (catalogue, theme, payment, shipping, modules, multi-language), the schedule, the deliverables, the maintenance terms and full ownership of the source code.
How soon do I get the detailed quote?
Within 24 business hours of submitting the form, together with a proposed slot for the scoping call.
How long does it take to build the PrestaShop store?
Allow 6 to 14 weeks depending on catalogue size and the amount of custom development. A firm schedule is delivered with the quote after scoping.