2 modules in category

Analytics & Tracking for WordPress

Measuring what matters, without tracking what shouldn't be.

WordPress analytics and tracking plugins: Google Analytics 4, Tag Manager, WooCommerce conversion tracking, heatmaps, business intelligence dashboards.

AT Analytics & Tracking 2 AI Artificial Intelligence 12 FC Forms & CRM 1 MO Media & Image Optimisation 1 MT Multilingual & Translation 2 PB Page Builders & Design 1 SM Security & Maintenance 2 SP SEO & Performance 4 WC WooCommerce 43

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DataFirefly Google Tag Manager Pro — GTM & Server-side for WooCommerce

The premium Google Tag Manager plugin for WooCommerce. Connect GA4, Google Ads, Meta, TikTok, Pinterest, Snapchat, LinkedIn, Microsoft, X, Hotjar and Clarity, then generate a complete…

WordPress One-time · lifetime updates 1y
€49.00
Add to cart Details

DataFirefly Server-Side — WooCommerce client + server tracking (free)

The free WooCommerce connector for the DataFirefly Server-Side Tracking service: your whole funnel sent client and server, deduplicated, consent-aware, and natively compatible with our DataFirefly Cookie…

WooCommerce One-time · lifetime updates 1y Live demo
€0.00
Add to cart Details

Measure to steer your WordPress site

Without reliable measurement, you can't optimise: you need to know where traffic comes from, what converts and what blocks. This category gathers the plugins dedicated to analytics and tracking for WordPress and WooCommerce — GA4, Tag Manager, conversions, Consent Mode.

Tracking and compliance

Modern tracking must be both accurate and compliant: Google Analytics 4, Tag Manager, WooCommerce conversion tracking, and Consent Mode v2 to respect consent. On Shopware, the equivalent is for instance the Google Tag Manager for Shopware (GA4, Consent Mode v2), and the Shopware Analytics & Tracking category.

Ecosystem and support

WordPress plugins tested on the latest versions, with support. For consent compliance, combine with a cookie manager. Also see our WooCommerce category for sales tracking.

You might also look at

Adjacent ideas.

AI
Artificial Intelligence
12 modules · Artificial intelligence at the service of WordPress and WooCommerce.
FC
Forms & CRM
1 modules · Capture, qualify, sync — without taping spreadsheets together.
MO
Media & Image Optimisation
1 modules · Lighter images, faster pages, LCP in the green.
MT
Multilingual & Translation
2 modules · Translate your WordPress into 10 languages while staying SEO-friendly.
Questions about this category

FAQ — Analytics & Tracking

We're happy to run a 20-minute scoping call — no pitch, just a look at your stack.

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Are GA4 and GTM supported?
Yes: simplified GA4 setup, GTM with a pre-filled dataLayer for WooCommerce (item_view, add_to_cart, begin_checkout, purchase), and Server-Side GTM for stores that want to bypass ad blockers.
Heatmaps and session recordings?
Yes for the major ones: Microsoft Clarity (free), Hotjar, Crazy Egg. Activated only after GDPR consent via the cookie management plugin.
Is Consent Mode v2 supported?
Yes: all our analytics plugins respect GDPR consent through Google's Consent Mode v2. Pixels and tags load only after active user opt-in.