Return policy that converts: free vs paid returns, the real ROI calculation on PrestaShop in 2026
"Free returns 30 days" vs "Returns at your expense within 14 days": the difference is not marketing. A return policy is a measurable conversion lever whose ROI can be calculated. Here is the worked figure on a UK fashion store (+£10,900/month net) and the parameters of a policy that converts without bleeding margins.
