Headless WooCommerce

Headless commerce means separating the frontend (the storefront customers see) from the backend (WooCommerce admin, product database, orders). Concretely: your shop runs on a Next.js / Astro / Remix site hosted on Vercel or Cloudflare, querying WooCommerce via REST or GraphQL API. You keep WC as the back-office (orders, products, marketing), but customers browse a custom modern experience. Benefits: maximum perf (LCP < 1s achievable), full design freedom, same backend for web + mobile app + other channels.

Four typical cases: (1) you're frustrated by classic WP storefront performance even after optimization and want LCP < 1s; (2) you want a very specific design that's not feasibly clean via Gutenberg theme; (3) you're launching a native mobile app (iOS / Android) and want a single e-commerce backend for web + apps; (4) you're a hyper-growth DTC brand and want to differentiate on customer experience. For 80% of WC shops, an optimized classic storefront remains the best choice.

Full headless WooCommerce frontend build with Next.js or Astro: from €18,000, delivered in 8-12 weeks for a standard shop. For complex projects (multilingual, multi-currency, headless subscriptions, PWA): €35,000 to €80,000. Free preliminary audit that costs out complexity based on your catalog, target design, and needs.

Three main choices: (1) Next.js — the most widespread, excellent ISR (Incremental Static Regeneration) for catalogs, mature React ecosystem, optimal Vercel hosting; (2) Astro — best raw performance (zero JS by default), excellent for shops with little interactivity, Cloudflare or Netlify hosting; (3) Remix — excellent on SSR streaming, good option for shops with heavy client-side interactivity. We guide you based on your need during scoping.

Two approaches: (1) Native WC REST API (free, included in WC) — simple but limited in query flexibility, multiple requests needed to assemble a complex page; (2) WPGraphQL + WooGraphQL (free plugins) — GraphQL endpoint that lets you request exactly the data you need in one request, much more efficient for modern frontends. The quote specifies the approach chosen based on your query needs.

Yes, included. Auth via WC cookies + JWT for mobile apps, persistent cart in localStorage with server-side sync, custom checkout using Stripe Elements (or other gateway), post-checkout webhook confirmation. The purchase funnel is fully controlled on the frontend while using WC for order management, stocks, fulfillment.

Yes, it's one of the most interesting cases. Same WC backend as your web, same catalog, same customers, same orders. Native mobile app (Swift / Kotlin) or cross-platform (React Native / Flutter) consuming the same API. Typical use case: DTC launching a mobile app for loyal customers with push notifications, while web stays focused on acquisition. Specific quote based on the chosen mobile technologies.

Variable but clear advantage for headless. A well-built Next.js site with ISR and Vercel hosting typically achieves: LCP < 1s on product pages (vs 2-3s on classic), INP < 50ms, Lighthouse score 95-100. Compared to even an optimized WP theme (LCP 1.5-2s, score 80-90), it's a real difference. On competitive SEO, these gains translate into positions and conversions.