E-commerce SEO — Online store search optimisation

Google Shopping and Merchant Center 2026 on PrestaShop: Product Feed, GTIN, Performance Max

Google Shopping in 2026: 18% of revenue when the feed is well done, 3% by default. The gap plays out on three levels: feed quality (required attributes, GTIN, identifiers), campaign strategy (Performance Max vs Standard), Merchant Center compliance (Omnibus, return, shipping). The complete guide to a poorly exploited acquisition channel on PrestaShop.

August 23, 2026 12 min read

E-commerce SEO

How to add hreflang tags automatically on PrestaShop 8 and 9

Hreflang does not push a page up, it stops your versions competing and serves the right one to the right visitor. The three absolute rules, the choice between language and language plus country, and the five mistakes that cancel the whole setup.

August 23, 2026 5 min read

E-commerce SEO

AI Semantic Internal Linking on PrestaShop: Turning a Catalogue into a Relevance Graph in 2026

A PrestaShop catalogue without internal linking is a library without an index. Google and AI agents see islands, not a graph. Manual linking doesn't scale beyond 200 pages. AI computes semantic similarity between 5,000 entities in minutes and suggests the links maximising relevance. Method, real cost, and the three mistakes that cost 30% of organic traffic.

August 22, 2026 10 min read

E-commerce SEO

How to display a different price per country in PrestaShop

PrestaShop thinks in a single price converted by currency and corrected by VAT, not in prices per country. The four levers of differentiation, the round tax-inclusive price trap, and what the EU geo-blocking regulation actually allows.

August 21, 2026 5 min read

E-commerce SEO

How to find broken links and missing images on PrestaShop

On a living catalogue, dead links are a normal consequence of operation. The six sources specific to PrestaShop, what an external crawler cannot see, how to prioritise by value and the three possible decisions for each URL.

August 19, 2026 4 min read

Conversion and UX

PrestaShop No results page: how to turn it into a page that sells

Between 10 and 20% of internal searches return nothing, and those sessions carried the strongest intent on the site. The four causes of an empty search, the five blocks that recover the visitor, and how to use the query log.

August 16, 2026 4 min read

AEO and Answer Engines

AI shopping agents: preparing your PrestaShop catalogue for Operator, Claude Computer Use and comparison agents in 2026

Operator, Claude Computer Use, ChatGPT Shopping, Perplexity Buy: AI agents already account for 2 to 8% of referrer traffic on mid-market stores in 2026. How an agent actually reads a product page, and the 8-point checklist to make a PrestaShop catalogue discoverable by agents and their users.

August 9, 2026 7 min read

AEO and Answer Engines

Schema.org Product in 2026: what is required, what is recommended, and where to declare returns and shipping

Only five properties are required for product result eligibility. hasMerchantReturnPolicy and shippingDetails are enhancements, best declared at Organization level. What the Google documentation actually says, and how to apply it on PrestaShop 8/9 and WooCommerce.

July 20, 2026 10 min read

E-commerce SEO

301 redirects, 404 monitoring and slug changes: the forgotten SEO mechanic after every PrestaShop migration

Without clean 301 handling, a PrestaShop migration loses 25 to 50% of SEO traffic in one quarter — without a visible incident. Here is the stack that secures redirects: automatic slug change, 404 monitoring, regex, chain flattening.

July 4, 2026 7 min read

AEO and Answer Engines

Topic clusters and topical authority: structuring your catalogue for semantic SEO

Google no longer ranks isolated pages but topical entities. Pillar pages, clusters, cannibalization, thin content: here is the method to structure an e-commerce catalogue and build real semantic authority in 2026.

June 9, 2026 3 min read

E-commerce News

Indexing 2026: Google Indexing API, IndexNow and taking back control of AI bots

Waiting for Googlebot to pass is a luxury you can no longer afford. Indexing API, IndexNow, AI-bot crawl management: here is how to take back control of your store's indexing and crawl in 2026.

June 7, 2026 3 min read

E-commerce SEO

Multi-Country on PrestaShop: hreflang, Country Switcher, and Price Localisation Without Breaking SEO in 2026

Multi-country on PrestaShop 8: hreflang, country switcher, price localisation, VAT compliance. Badly done multi-country degrades French SEO instead of opening markets. Here are the correct mechanics in 2026.

May 25, 2026 9 min read

Category: E-commerce SEO

Google Shopping and Merchant Center 2026 on PrestaShop: Product Feed, GTIN, Performance Max

How to add hreflang tags automatically on PrestaShop 8 and 9

AI Semantic Internal Linking on PrestaShop: Turning a Catalogue into a Relevance Graph in 2026

How to display a different price per country in PrestaShop

How to find broken links and missing images on PrestaShop

PrestaShop No results page: how to turn it into a page that sells

AI shopping agents: preparing your PrestaShop catalogue for Operator, Claude Computer Use and comparison agents in 2026

Schema.org Product in 2026: what is required, what is recommended, and where to declare returns and shipping

301 redirects, 404 monitoring and slug changes: the forgotten SEO mechanic after every PrestaShop migration

Topic clusters and topical authority: structuring your catalogue for semantic SEO

Indexing 2026: Google Indexing API, IndexNow and taking back control of AI bots

Multi-Country on PrestaShop: hreflang, Country Switcher, and Price Localisation Without Breaking SEO in 2026

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