E-commerce SEO — Online store search optimisation

Building an A to Z brand directory on PrestaShop with instant search

The directory is the only page that links to all your brand pages: without it, secondary brands have no incoming link. Page structure, instant search with aliases, indexing, and how to handle brands with no products.

September 19, 2026 5 min read

E-commerce SEO

404 audit on PrestaShop: which errors to fix first on a large catalogue

A 404 is not a problem in itself, it is the correct answer to a non-existent page. What matters is spotting the ones that had value: the redirect, restore or 410 matrix, and the three sorting criteria that cut three thousand rows down to a hundred.

September 19, 2026 5 min read

E-commerce SEO

AJAX faceted filters in PrestaShop: how to keep SEO clean

Six facets with eight values each produce more than a quarter of a million combinations per category. Which facets to open to indexing and on what criteria, the difference between canonical, noindex and robots blocking, and how to contain crawl at the source.

September 16, 2026 7 min read

Conversion and UX

Category tree: how many levels on a PrestaShop store

The three-click rule has been heavily qualified: visitors give up when they feel they are not making progress, not on the third click. The right number of levels by catalogue size, and the criterion that settles category versus facet.

September 15, 2026 4 min read

E-commerce SEO

PrestaShop breadcrumbs: how to add BreadcrumbList markup correctly

The path shown in search results does not come from your URL but from your markup. The expected structure, the case of products attached to several categories, and why the displayed trail and the marked-up trail can differ.

September 14, 2026 4 min read

E-commerce SEO

301 redirects after a PrestaShop redesign: the battle plan

A visually successful redesign can lose half the organic traffic in three weeks. The four sources to cross-reference for the inventory, the mapping rules, the order of operations on switchover day and the fortnight of checks that follows.

September 10, 2026 5 min read

E-commerce SEO

How to split PrestaShop combinations into separate products

A garment size is chosen after the buying decision, a sofa colour is searched for by name on Google. The five criteria that justify splitting, what you lose in the process, and the seven-step procedure with its redirects.

September 6, 2026 4 min read

Conversion and UX

E-commerce internal linking: from categories to product pages

The downward flow from category to products happens by itself. The upward flow, the one that makes your category pages exist, is almost always missing. The four flows to build, the anchor rules and what really automates.

September 3, 2026 5 min read

Conversion and UX

How to display PrestaShop customer reviews with stars in Google

Reviews a business displays about itself no longer produce stars: only product reviews remain eligible. The two markup structures to articulate, Google's five rules, the mistakes that make rich snippets disappear and why the waiting period is normal.

September 2, 2026 5 min read

Conversion and UX

How to turn PrestaShop internal searches into SEO landing pages

The internal search log contains the way your customers phrase their need, in their own words. Which queries deserve an indexable page, the four selection criteria, and why mass generation turns this idea into a penalty.

August 30, 2026 4 min read

E-commerce SEO

How to optimise PrestaShop brand pages for SEO

Brand pages exist, are reachable, and get no traffic. Four structural causes, the minimum content that changes the outcome, linking from product pages and how to handle brands with two products.

August 28, 2026 5 min read

AEO and Answer Engines

Category: E-commerce SEO

Building an A to Z brand directory on PrestaShop with instant search

404 audit on PrestaShop: which errors to fix first on a large catalogue

AJAX faceted filters in PrestaShop: how to keep SEO clean

Category tree: how many levels on a PrestaShop store

PrestaShop breadcrumbs: how to add BreadcrumbList markup correctly

301 redirects after a PrestaShop redesign: the battle plan

How to split PrestaShop combinations into separate products

E-commerce internal linking: from categories to product pages

How to display PrestaShop customer reviews with stars in Google

How to turn PrestaShop internal searches into SEO landing pages

How to optimise PrestaShop brand pages for SEO

People Also Ask + FAQ AI in 2026: Capturing the Triple SERP Territory (Featured Snippets, PAA, AI Overviews) on PrestaShop and WooCommerce

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