E-commerce SEO — Online store search optimisation

Google Merchant Center: An Error-Free PrestaShop Product Feed

Your feed can be perfect and your account suspended because your returns policy is not explicit enough. The required attributes, the barcode question, the six most frequent rejection reasons and the order in which to fix them.

27 October 2026 6 min read

E-commerce SEO

Hreflang on PrestaShop: 10 Errors That Stop Google Understanding Your Languages

One error on a single element usually invalidates the whole group. Ten errors checkable in twenty minutes, including the most damaging for international traffic: confusing the language annotation with the canonical tag.

15 October 2026 6 min read

Conversion and UX

Infinite Scroll on PrestaShop: How to Preserve SEO Pagination and URLs

On three thousand references, a poorly implemented infinite scroll can leave two thousand five hundred products without a link from their own category. The principle that solves the problem, the four mistakes to avoid and the checks to run.

6 October 2026 6 min read

E-commerce SEO

Core Web Vitals on PrestaShop 8: the 5 projects that actually pay off

Audits produce endless lists of recommendations, half of which have no measurable effect. The five projects that concentrate the gain, in order of return, and the four common recommendations that achieve nothing.

4 October 2026 6 min read

Conversion and UX

Mining your customers’ internal searches for long-tail keywords

A term typed fifty times by a qualified audience is worth more than a thousand-search keyword of which you capture nothing. How to extract and classify this data, turn it into a content plan, and tell real catalog gaps from engine defects.

30 September 2026 5 min read

E-commerce SEO

Duplicate content between PrestaShop combinations

Fifteen variants share the same description: that is normal. The question is deciding what deserves to exist as an independent page. The criterion that decides, the real cost of splitting, and how to differentiate without writing thirty texts.

29 September 2026 5 min read

AEO and Answer Engines

Product FAQ and structured data on PrestaShop

Do not build your FAQ to get a rich result: Google has heavily restricted it. The right reason remains answering the questions that block the purchase, with questions drawn from your real exchanges and correctly placed markup.

26 September 2026 6 min read

E-commerce SEO

How to stop Googlebot wasting its crawl on PrestaShop filters

On catalogues with untreated facets, the share of crawling devoted to filters often exceeds half the requests. How to measure it in the server logs, why noindex and robots are not enough, and the limits to respect.

25 September 2026 6 min read

Conversion and UX

Long product descriptions on PrestaShop: tabs, accordions or a continuous page?

The choice looks aesthetic; it arbitrates between mobile readability, indexing and the amount of information actually read. Tabs do not make people read more, they make people choose: the three-criteria decision rule and the mixed structure that works best.

23 September 2026 5 min read

E-commerce SEO

The canonical tag on PrestaShop: the cases that cause trouble

A badly declared canonical costs more than no canonical at all. The five awkward situations on a shop, including two very widespread mistakes: pagination pointing at page one and translations pointing at the source language.

21 September 2026 6 min read

E-commerce SEO

Trade-only catalogue: hiding prices from visitors on PrestaShop

The question is not whether to hide prices, but whether to hide pages. The three levels of restriction, the real cost of a closed catalogue, what to put in place of the price and the five places where it shows up anyway.

21 September 2026 5 min read

Conversion and UX

Building an A to Z brand directory on PrestaShop with instant search

The directory is the only page that links to all your brand pages: without it, secondary brands have no incoming link. Page structure, instant search with aliases, indexing, and how to handle brands with no products.

19 September 2026 5 min read

Articles