E-commerce SEO — Online store search optimisation

Schema.org Product in 2026: what is required, what is recommended, and where to declare returns and shipping

Only five properties are required for product result eligibility. hasMerchantReturnPolicy and shippingDetails are enhancements, best declared at Organization level. What the Google documentation actually says, and how to apply it on PrestaShop 8/9 and WooCommerce.

July 20, 2026 10 min read

E-commerce SEO

301 redirects, 404 monitoring and slug changes: the forgotten SEO mechanic after every PrestaShop migration

Without clean 301 handling, a PrestaShop migration loses 25 to 50% of SEO traffic in one quarter — without a visible incident. Here is the stack that secures redirects: automatic slug change, 404 monitoring, regex, chain flattening.

July 4, 2026 7 min read

AEO and Answer Engines

Topic clusters and topical authority: structuring your catalogue for semantic SEO

Google no longer ranks isolated pages but topical entities. Pillar pages, clusters, cannibalization, thin content: here is the method to structure an e-commerce catalogue and build real semantic authority in 2026.

June 9, 2026 3 min read

E-commerce News

Indexing 2026: Google Indexing API, IndexNow and taking back control of AI bots

Waiting for Googlebot to pass is a luxury you can no longer afford. Indexing API, IndexNow, AI-bot crawl management: here is how to take back control of your store's indexing and crawl in 2026.

June 7, 2026 3 min read

E-commerce SEO

Multi-Country on PrestaShop: hreflang, Country Switcher, and Price Localisation Without Breaking SEO in 2026

Multi-country on PrestaShop 8: hreflang, country switcher, price localisation, VAT compliance. Badly done multi-country degrades French SEO instead of opening markets. Here are the correct mechanics in 2026.

May 25, 2026 9 min read

AEO and Answer Engines

AEO for E-commerce in 2026: How to Optimise PrestaShop 8 for ChatGPT, Perplexity and Google AI Overviews

AEO is the logical successor to SEO in 2026: optimising for ChatGPT, Perplexity, Claude, and Google AI Overviews. Here are the techniques that actually work on PrestaShop 8 — llms.txt, FAQ Schema, Review markup — and those that are hollow marketing.

May 21, 2026 10 min read

E-commerce SEO

PrestaShop FAQ Schema: Complete 2026 Guide to Getting Your Products into Google Rich Snippets

FAQ Schema remains one of the most profitable SEO levers on product pages in 2026 — and one of the most misunderstood. Complete guide: implementation on PrestaShop 8, validation, and debugging when the markup is valid but doesn't appear in Google.

May 9, 2026 12 min read

E-commerce SEO

E-commerce SEO in 2026: the complete guide for PrestaShop and WooCommerce

The complete guide to e-commerce SEO in 2026: URLs, structured data, hreflang, Core Web Vitals, category pages, AEO. For PrestaShop and WooCommerce.

May 1, 2026 5 min read

Category: E-commerce SEO

Schema.org Product in 2026: what is required, what is recommended, and where to declare returns and shipping

301 redirects, 404 monitoring and slug changes: the forgotten SEO mechanic after every PrestaShop migration

Topic clusters and topical authority: structuring your catalogue for semantic SEO

Indexing 2026: Google Indexing API, IndexNow and taking back control of AI bots

Multi-Country on PrestaShop: hreflang, Country Switcher, and Price Localisation Without Breaking SEO in 2026

AEO for E-commerce in 2026: How to Optimise PrestaShop 8 for ChatGPT, Perplexity and Google AI Overviews

PrestaShop FAQ Schema: Complete 2026 Guide to Getting Your Products into Google Rich Snippets

E-commerce SEO in 2026: the complete guide for PrestaShop and WooCommerce

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