Performance and Core Web Vitals — E-commerce site optimisation

Core Web Vitals on PrestaShop 8: the 5 projects that actually pay off

Audits produce endless lists of recommendations, half of which have no measurable effect. The five projects that concentrate the gain, in order of return, and the four common recommendations that achieve nothing.

4 October 2026 6 min read

Performance and Core Web Vitals

Removing inline styles from hundreds of PrestaShop product pages without breaking the layout

Everything looks fine on desktop while the mobile rendering degrades. The seven-step procedure, from prior measurement to final check, and the four situations that go wrong with their fix.

1 October 2026 6 min read

Performance and Core Web Vitals

Slow PrestaShop faceted filters: diagnosis and leads

A filtered category page executing three hundred queries has a design problem, not a server power problem. How to measure before assuming, read an execution plan, and why functional decisions often have more effect than technical optimisation.

30 September 2026 6 min read

Conversion and UX

Creating dynamic colour, size and price filters on PrestaShop without reloading the page

A filter filled in on thirty products out of two hundred produces misleading selections. The three criteria for keeping an attribute, the performance bottlenecks on a large catalogue, and the five rules of the mobile panel.

26 September 2026 6 min read

E-commerce SEO

How to stop Googlebot wasting its crawl on PrestaShop filters

On catalogues with untreated facets, the share of crawling devoted to filters often exceeds half the requests. How to measure it in the server logs, why noindex and robots are not enough, and the limits to respect.

25 September 2026 6 min read

Performance and Core Web Vitals

How to clean HTML pasted from Word in PrestaShop descriptions

The visible text sometimes represents less than 10% of the description's actual weight. What the word processor injects, why mobile rendering breaks, and how to clean in bulk without losing the structure.

20 September 2026 4 min read

Conversion and UX

How to add HD zoom to PrestaShop product images without a theme plugin

No zoom feature can create detail absent from the file: source resolution often rules the project out before it starts. The three behaviours, the touch conflict that blocks scrolling, and deferred loading of the high-definition file.

17 September 2026 5 min read

Performance and Core Web Vitals

Meta Pixel and Conversions API on PrestaShop

The browser pixel now sees only part of your conversions, and the loss is getting worse. How to combine the two channels, why deduplication is the critical point, and what server-side sending does not exempt you from.

12 September 2026 5 min read

Performance and Core Web Vitals

Migrating from PrestaShop 8 to PrestaShop 9: the module audit

A major upgrade is not decided by the PrestaShop core but by your modules. The inventory to produce before any quote, the four treatment categories, the common technical breakages and the journey-based test plan.

5 September 2026 5 min read

Performance and Core Web Vitals

GA4 e-commerce on PrestaShop: the 7 events to wire up

A shop that only sends the purchase has a revenue figure and nothing else. The seven events that rebuild the chain, the item structure to hold everywhere, the classic mistakes and the normal gap with the back office.

4 September 2026 5 min read

Performance and Core Web Vitals

How to synchronise stock between two separate PrestaShop stores

As long as the stock is not shared, each store believes it has the whole quantity. Three possible architectures, why naive two-way synchronisation diverges, how to calculate the oversell window and what you must not align.

29 August 2026 5 min read

Performance and Core Web Vitals

How to self-host Google Fonts on PrestaShop for GDPR

A font loaded from Google's servers passes the visitor's IP to a third party outside the EU, with no legal basis. Why consent does not settle the case, where the calls hide in PrestaShop, and the four-step migration procedure.

19 August 2026 4 min read

Articles