AEO — Answer Engine Optimization for ChatGPT and Perplexity

AI shopping agents: preparing your PrestaShop catalogue for Operator, Claude Computer Use and comparison agents in 2026

Operator, Claude Computer Use, ChatGPT Shopping, Perplexity Buy: AI agents already account for 2 to 8% of referrer traffic on mid-market stores in 2026. How an agent actually reads a product page, and the 8-point checklist to make a PrestaShop catalogue discoverable by agents and their users.

August 9, 2026 7 min read

AEO and Answer Engines

Schema.org Product in 2026: what is required, what is recommended, and where to declare returns and shipping

Only five properties are required for product result eligibility. hasMerchantReturnPolicy and shippingDetails are enhancements, best declared at Organization level. What the Google documentation actually says, and how to apply it on PrestaShop 8/9 and WooCommerce.

July 20, 2026 10 min read

AEO and Answer Engines

Topic clusters and topical authority: structuring your catalogue for semantic SEO

Google no longer ranks isolated pages but topical entities. Pillar pages, clusters, cannibalization, thin content: here is the method to structure an e-commerce catalogue and build real semantic authority in 2026.

June 9, 2026 3 min read

AEO and Answer Engines

AEO for E-commerce in 2026: How to Optimise PrestaShop 8 for ChatGPT, Perplexity and Google AI Overviews

AEO is the logical successor to SEO in 2026: optimising for ChatGPT, Perplexity, Claude, and Google AI Overviews. Here are the techniques that actually work on PrestaShop 8 — llms.txt, FAQ Schema, Review markup — and those that are hollow marketing.

May 21, 2026 10 min read

AEO and Answer Engines

AEO: Answer Engine Optimization, the future of SEO

AEO (Answer Engine Optimization) is the future of SEO: how to optimise for ChatGPT, Perplexity, Claude and Google AI Overviews. Complete 2026 guide with concrete actions.

May 1, 2026 6 min read

Category: AEO and Answer Engines

AI shopping agents: preparing your PrestaShop catalogue for Operator, Claude Computer Use and comparison agents in 2026

Schema.org Product in 2026: what is required, what is recommended, and where to declare returns and shipping

Topic clusters and topical authority: structuring your catalogue for semantic SEO

AEO for E-commerce in 2026: How to Optimise PrestaShop 8 for ChatGPT, Perplexity and Google AI Overviews

AEO: Answer Engine Optimization, the future of SEO

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