Conversion and UX E-commerce — CRO and customer experience

Building an A to Z brand directory on PrestaShop with instant search

The directory is the only page that links to all your brand pages: without it, secondary brands have no incoming link. Page structure, instant search with aliases, indexing, and how to handle brands with no products.

September 19, 2026 5 min read

Conversion and UX

Letting customers pause their PrestaShop subscription

A customer going on holiday or sitting on three unopened boxes does not want to stop, they want to suspend. Without a pause option, they cancel. The four rules to define, the effect on billing, and the conditions for offering a pause without obstructing cancellation.

September 18, 2026 5 min read

Conversion and UX

How to add HD zoom to PrestaShop product images without a theme plugin

No zoom feature can create detail absent from the file: source resolution often rules the project out before it starts. The three behaviours, the touch conflict that blocks scrolling, and deferred loading of the high-definition file.

September 17, 2026 5 min read

Conversion and UX

How to display subcategories as image tiles on PrestaShop

On a top-level category, the visitor wants to know what the section contains: a list of text links answers that badly. Where to place the tiles by category level, how to choose the visuals, and the case of pages with no products of their own.

September 17, 2026 4 min read

Conversion and UX

Seasonal sports equipment rental: configuring PrestaShop

Eight to twelve weeks often represent 80% of the activity. Modelling the fleet by size, the pack conditional on all its components being available, the data to collect at booking, and organising in-store collection.

September 16, 2026 5 min read

Conversion and UX

How to add custom tabs to a PrestaShop product page

Collapsed content stays indexable if it is in the HTML, not if it is loaded on click: the point most implementations get wrong. Tabs or accordion, which tabs by product type, and in what order.

September 15, 2026 5 min read

Conversion and UX

Category tree: how many levels on a PrestaShop store

The three-click rule has been heavily qualified: visitors give up when they feel they are not making progress, not on the third click. The right number of levels by catalogue size, and the criterion that settles category versus facet.

September 15, 2026 4 min read

Conversion and UX

Showing only the images of the selected variant in PrestaShop

The image-to-combination association exists natively, but it does not decide how the gallery behaves: the theme does. The three possible behaviours, the fallback you cannot skip and the multiple-attribute trap.

September 14, 2026 4 min read

Conversion and UX

Calculating a tiered daily rental rate on PrestaShop

A strictly proportional rate overcharges long durations and undercharges short ones, because the fixed cost is the same. How to build the tiers from the bottom up, which calculation method to use for in-between durations, and the message that lengthens rentals.

September 13, 2026 5 min read

Conversion and UX

7 content blocks to add to a PrestaShop product page to convert better

Every unanswered objection is an abandoned cart, or a purchase followed by a return. Seven content blocks, the exact objection each one removes, and the order to give them depending on price.

September 13, 2026 4 min read

Conversion and UX

Dark mode on a PrestaShop store: useful or gimmick

Dark mode is not systematically more accessible, and its real cost goes well beyond changing colours. The two measurable criteria that settle the question on your own shop, and the four items nobody anticipates.

September 12, 2026 4 min read

Conversion and UX

A customer returns portal on PrestaShop: what it has to contain

A return is a moment of truth: the customer has already been disappointed, and your handling decides whether they come back. What the native system does, the five elements of a usable portal, the legal floor and the time actually saved.

September 11, 2026 4 min read

Category: Conversion and UX

Building an A to Z brand directory on PrestaShop with instant search

Letting customers pause their PrestaShop subscription

How to add HD zoom to PrestaShop product images without a theme plugin

How to display subcategories as image tiles on PrestaShop

Seasonal sports equipment rental: configuring PrestaShop

How to add custom tabs to a PrestaShop product page

Category tree: how many levels on a PrestaShop store

Showing only the images of the selected variant in PrestaShop

Calculating a tiered daily rental rate on PrestaShop

7 content blocks to add to a PrestaShop product page to convert better

Dark mode on a PrestaShop store: useful or gimmick

A customer returns portal on PrestaShop: what it has to contain

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