Everything you'd want to know before you install.
A detailed look at how Smart Content – Personalization by Segment & AI works, why we built it the way we did, and the thinking behind the features above.
Why personalize content?
A loyal visitor, a new prospect and a shopper with a full cart don't have the same expectations. Serving them the same message leaves conversions on the table. Smart Content automatically adapts your content blocks to each audience, with no manual effort.
Segments as fine as you like
Combine rules with AND or OR logic to target precisely. For example: customers who have spent over 200 euros AND have not ordered in 90 days, or mobile visitors arriving from a newsletter campaign. Each rule is picked from a clear list and configured in seconds.
Display wherever you want
Home page, header, banner, columns, footer, product page, cart: choose the zone and the priority. If several campaigns target the same zone, the highest priority wins. A frequency cap prevents fatigue.
Test and measure
Enable A/B testing to pit two versions of a message against each other and let the numbers decide. The dashboard shows click-through rate, conversion rate and revenue attributed to each campaign and each variant.
AI does the heavy lifting
Describe your audience and your goal: the AI writes a ready-to-use content block in the right language. And if you're short on segment ideas, the AI analyzes your store statistics and proposes the most profitable targets.
Privacy respectful
No personal data is stored: tracking relies on an anonymous visitor identifier. The consent option only triggers measurement after approval, and integrates with the main cookie banners.
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