Everything you'd want to know before you install.
A detailed look at how Facebook Dynamic Ads + Pixel PRO — Product Feed, Pixel & Conversions API (PrestaShop 8 & 9) works, why we built it the way we did, and the thinking behind the features above.
Automatically export a high-quality product feed to Facebook & Instagram
The feeds generated and imported into Meta Business Manager let you populate and keep your Facebook and Instagram catalog (shop) up to date, run product ads to targeted audiences, and show users data tailored to their location (language, price, availability, shipping). You can also tag your products in your posts and stories. This PRO version lets you fine-tune your feed: include only the products and information you want thanks to an advanced system of exclusion rules, and multiply segmentation possibilities with custom labels.
Increase your conversions and reach new customers
By installing the Facebook pixel on your store pages, you track your site activity and benefit from dynamic retargeting: automatically show visitors the products they viewed to encourage them to complete their purchase, and present your products to audiences similar to your customer base. Advanced matching securely sends additional hashed information to improve your audiences and reduce your ad budget.
Reliable tracking thanks to the asynchronous Conversions API
The Conversions API sends events directly from your server and recovers conversions the pixel alone cannot detect (blockers, cookies). Our implementation is asynchronous: events are queued and then sent in batches via a CRON task, with retry/backoff handling. The result: no latency added to order validation, and clean deduplication with the pixel via the event_id. Just enter your token and the module handles the rest.
A localized version of your ads and your shop
The module leverages Meta country feeds to offer multi-country and multilingual users a catalog and ads tailored to their location: language, currency, availability, sizes and shipping costs adapt automatically. The module offers by default all Country / Language / Currency combinations from your localization packs, and you can create additional custom combinations.
Built for large catalogs and data quality
Batch generation, streaming and gzip compression support up to 200,000 products, on-the-fly or via CRON. Shipping costs are computed from your PrestaShop carriers, Google category mapping can be imported via CSV or suggested automatically, and a Diagnostics tab provides a feed preview and a validation report (missing image, invalid GTIN via checksum, title and description lengths).
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