Other Marketing & Promotions

DataFirefly – Conversion Funnel & Heatmap

See where visitors drop off, where your buyers come from and what they click on.

9-step conversion funnel, acquisition channels, product statistics, heatmap with rage clicks and a weekly email report. 100% first-party data collection, no third-party service.

At a glance

9-step funnel, from the first visit to the placed order
Acquisition: 7 channels, sources, UTM campaigns and landing pages
Heatmap of clicks, scroll depth, rage clicks and dead clicks
Automatic recommendations and a report emailed every Monday
100% first-party, no personal data, Do Not Track respected

PrestaShop 8 & 9 100% First-Party GDPR-friendly Multistore 8 languages

30-day refund
12 months updates
24h support

www.datafirefly.com/en/

Conversion funnel and visitor behaviour heatmap on PrestaShop

v1.3.2 · updated 2026-10-16

What it does

The short version.

9-step funnel

Each session counts at the furthest step it reaches. You see the drop-off rate between two steps, conversion by device and the change since the previous period.

Where your buyers come from

Each visit is linked to a channel (organic search, paid ads, social networks, email, referral sites) with its conversion rate and revenue.

Heatmap and frustration

Clicks, scroll depth and clicked elements on a real preview of the page, at your visitors' screen size. Rage clicks and dead clicks show what gets in the way.

Recommendations and a Monday report

The dashboard tells you what to fix first. Every Monday, an email sums up the past week compared with the week before.

Privacy by design

No third-party service, no form value stored, emails and numbers masked, Do Not Track and Global Privacy Control respected, optional cookieless mode.

The long version

Everything you'd want to know before you install.

A detailed look at how DataFirefly - Conversion Funnel & Heatmap works, why we built it the way we did, and the thinking behind the features above.

§ 01

Know where you lose sales

The funnel follows each session from the first page view to the placed order. A session counts at the furthest step it reaches, so the funnel always narrows. You see how many sessions pass each step, how many are lost, conversion by device and what changed since the previous period.

§ 02

Know where your buyers come from

Each session is linked to a channel: direct, organic search, paid ads, social networks, email, referral sites or other campaigns. The channel comes from the referring site, UTM tags and ad click identifiers. For each channel, source, campaign and landing page you get the bounce rate, add-to-cart rate, conversion and revenue.

§ 03

See what gets in the way on your pages

The heatmap shows the page at the most common screen size of its visitors: clicks, scroll depth, average fold and the most clicked elements. Frustration mode shows rage clicks (3 quick clicks on the same spot) and dead clicks, for example on a photo that does not zoom. You can also compare where buyers and other visitors click.

§ 04

Recommendations, not just numbers

The dashboard flags up to 6 points: the biggest leak in the funnel, a checkout that completes poorly, mobile converting less than desktop, a channel without orders, a product viewed but rarely added to cart, a frustrating page. Each recommendation links to the report that explains it.

§ 05

A report in your inbox every Monday

Sessions, orders, conversion and revenue for the week compared with the week before, the funnel, channels and the points to look at first. The report is sent without a cron job, in the language of your choice, to one or more addresses. A preview and a test send are available in the settings.

§ 06

Privacy-friendly

Everything stays on your server. Only the text of clickable elements is stored, never what visitors type, and no text at all on account and order pages. Do Not Track and Global Privacy Control are respected, a cookieless mode is available, employees and your IP addresses are excluded.

Everything included

The long list.

9-step funnel — Each session counts at the furthest step it reaches. You see the drop-off rate between two steps, conversion by device and the change since the previous period.

Where your buyers come from — Each visit is linked to a channel (organic search, paid ads, social networks, email, referral sites) with its conversion rate and revenue.

Heatmap and frustration — Clicks, scroll depth and clicked elements on a real preview of the page, at your visitors' screen size. Rage clicks and dead clicks show what gets in the way.

Recommendations and a Monday report — The dashboard tells you what to fix first. Every Monday, an email sums up the past week compared with the week before.

Privacy by design — No third-party service, no form value stored, emails and numbers masked, Do Not Track and Global Privacy Control respected, optional cookieless mode.

9-step conversion funnel: visit, product page, add to cart, cart page, checkout, address, shipping, payment, order placed

Session-based counting (30 minutes of inactivity), the funnel always narrows

Add to cart and placed order detected server-side

Drop-off rate per step, conversion by device and comparison with the previous period

Funnel CSV export

Dashboard: sessions, unique visitors, orders, conversion rate, tracked revenue and average order

Day-by-day chart: sessions, orders or conversion rate

Up to 6 automatic recommendations, each linked to the matching report

"Right now" block: visitors of the last 5 minutes and the pages they view

Summary card on the PrestaShop home dashboard

Acquisition by channel, source, UTM campaign, landing page, new and returning visitors

Product statistics: views, adds to cart, orders and quantities sold

"Opportunities" sort: products viewed a lot but rarely added to cart

Heatmap of clicks, scroll depth and clicked elements on a real preview of the page

Rage click and dead click detection, list of pages to watch

Heatmap by segment: all visitors, buyers or non-buyers

Weekly email report in 8 languages, with preview and test send, no cron job

Filters by period, device, channel and store

Excludes logged-in employees, IP addresses, bots and your own browser

Do Not Track, Global Privacy Control and cookieless mode

Heatmap sampling, configurable retention and automatic purge

Back office in 8 languages, multistore compatible

Changelog · 3 releases

What's shipped.

Every release goes through compatibility testing against the last three platform minors. No feature hidden in a fix, no fix hidden in a feature.

Fix v1.3.2 2026-10-16

Fix: heatmap clicks and scroll are recorded again (insert query rejected by PrestaShop).
More precise heatmap: each click is placed back on the clicked element whatever the visitor's screen width, fixed and sticky elements included.
Correct scroll depth when the visitor leaves the tab and comes back.
Fairer click counts: a click on a label no longer counts twice, quantity buttons and carousel arrows no longer produce rage clicks.
Preview: consent banners hidden, scrolling unlocked, third-party scripts blocked, clearer colour scale.
Retention purge kept up on high-traffic stores, upgrade without interrupting data collection.

Major v1.3.0 2026-10-16

Weekly email report every Monday, in 8 languages, with preview and test send.
Acquisition: channels, sources, UTM campaigns, landing pages, new and returning visitors, Channel filter.
Product statistics with an Opportunities sort.
Rage clicks and dead clicks, Frustration mode, pages to watch and buyers or non-buyers heatmap.
Automatic recommendations, Right now block, day-by-day chart and a card on the home dashboard.
Session-based counting, add to cart and placed order detected server-side, heatmap at the visitors' real screen size.
Stronger privacy (no form values, Global Privacy Control, cookieless mode, employee and IP exclusion) and back office in 8 languages.
Automatic upgrade from 1.0.0, data and settings kept.

Major v1.0.0 2026-06-05

9-step conversion funnel
Click, scroll and element heatmap
Period, device and multistore filters
Configurable sampling and retention
Do Not Track respected

Questions

Anything still unclear?

Does the module use a third-party service?

No. All data is collected on your store: no external service, no CDN, no Composer dependency.

What data is collected?

Page views, funnel steps, click positions, scroll depth and the text of clickable elements (buttons, links). No IP address, no email and no form value is stored. Emails and long digit sequences are masked. Session and visitor identifiers are random.

How does the weekly report work?

Every Monday, the first visit of the day triggers the send, after the visitor has received their response: no cron job to set up. You choose the recipients and the language in the settings, and you can preview the report and send yourself a test. No email is sent after a week without visits.

What is a rage click or a dead click?

A rage click is a series of 3 clicks within one second on the same spot. A dead click is a click on an image or an element that looks clickable, with no reaction from the page. Both point to a visitor expecting something the page does not do.

Are my visits and my team's visits counted?

Not by default. Browsers logged into the back office are excluded. You can also exclude IP addresses (exact, CIDR ranges or prefixes) and exclude a browser in one click from the settings, which is handy on a phone.

Does the heatmap slow down my store?

No. The script is light, sends data in the background and sends nothing when the visitor has not clicked. Sampling limits the heatmap volume on high-traffic stores.

Are the address, shipping and payment steps always detected?

They rely on the standard PrestaShop checkout (Classic and Hummingbird themes). A third-party checkout module may not expose them. The other steps, including the placed order, are still tracked server-side.

Can I upgrade from version 1.0.0?

Yes. Upload the new ZIP over the installed module: the upgrade scripts run on their own and keep your data and settings.

€79.00

One-time · 12 months updates

Read the docs

Unlimited dev & staging installs
Source code included
30-day refund
24h support · EN / FR

5.0/5 20 reviews

Marion TRONCHON 19 October 2026 ★★★★★

“Super responsive developer. The module was adapted to our needs. We're delighted to have bought our module from them. We recommend them 200%.”
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Gérard Burton 3 October 2026 ★★★★★

“Great, works really well+++++++++++”
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jingjinghao6 24 September 2026 ★★★★★

“We purchased the DataFirefly Faceted Filter module for our PrestaShop 9 website, which uses Creative Elements. Alexandre has been incredibly responsive, professional, and helpful throughout the…”
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giuliano stella 17 September 2026 ★★★★★

“very useful module. after importing from woocommerce and after three years of work i had a lot of duplicate attributes, especially sizes, making the related filter…”
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giuliano stella 7 September 2026 ★★★★★

“great, it makes it much easier to quickly edit a product page by going directly from the front office to the back office and back again…”
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Giuliano 20 August 2026 ★★★★★

“Simple and functional. Exceptional support.”
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Tristan 28 July 2026 ★★★★★

“Spot on”
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Alex 27 July 2026 ★★★★★

“This module is really handy”
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DataFirefly – Conversion Funnel & Heatmap