Performance and Core Web Vitals

How to self-host Google Fonts on PrestaShop for GDPR

A font loaded from Google's servers passes the visitor's IP to a third party outside the EU, with no legal basis. Why consent does not settle the case, where the calls hide in PrestaShop, and the four-step migration procedure.

19 August 2026 4 min read

Headless PrestaShop 2026: Should You Really Switch to a Decoupled Front?

Headless commerce is sold as the miracle solution to Core Web Vitals and front modernity. On PrestaShop, the 2026 reality is more nuanced: 6 to 12 months of dev, €30-150K cost, loss of the theme and front module ecosystem. Which stores does decoupled really pay off for, and the hybrid alternative that captures 80% of the gain for 10% of the cost.

15 August 2026 7 min read

Performance and Core Web Vitals

PrestaShop Cache Strategy 2026: Redis, Memcached, Varnish — Which Stack for Which Store

TTFB at 800 ms, LCP at 3.2 s, saturated Google crawl budget: on an unoptimized PrestaShop store, cache is the highest-ROI optimization in 2026 — and the most poorly done. The four layers of a clean stack, the Redis / Memcached / Varnish decision rule, and the default stack recommended for 80% of mid-market stores.

14 August 2026 7 min read

Conversion and UX

Server-side tracking GA4 on PrestaShop: recovering 20 to 35% of conversions after iOS 17 and Consent Mode v2

Between PrestaShop back-office orders and GA4 conversions, the gap is 20 to 35% in 2026. Combined effect of iOS 17, Consent Mode v2, third-party cookie blocking and anti-tracking extensions. Server-side tracking restores 70 to 90% of those conversions and stabilises Meta/Google ROAS. Architecture, cost and real ROI.

13 August 2026 7 min read

Performance and Core Web Vitals

Core Web Vitals 2026: getting PrestaShop into the green (cache, Critical CSS, next-gen images)

LCP, INP, CLS: Core Web Vitals are direct ranking factors. Here is the complete optimization chain to get a PrestaShop store into the green in 2026 — full-page cache, Critical CSS, WebP/AVIF images and performant faceted search.

15 June 2026 3 min read

Performance and Core Web Vitals

Why Your PrestaShop Database Weighs 8 GB in 2026: Audit, Cleanup and Ballast Table Retention Strategy

A PrestaShop store active for 5 years weighs 6 to 12 GB in DB, of which 80% are ballast tables never cleaned. We audit, map, define a retention policy — and automate. Without breaking the store.

14 June 2026 8 min read

Performance and Core Web Vitals

PrestaShop 1.7 → 8 Migration: The Complete 2026 Checklist (Broken Modules, Performance, SEO, Data)

PrestaShop 1.7 is at end of security support since late 2025. Migrating to PS8 is no longer optional in 2026. Here's the complete checklist: prior audit, broken modules to replace, data management, SEO 301 redirects, and the opportunity to modernise the stack along the way.

10 June 2026 11 min read

E-commerce News

Shopware 6.6 → 6.7 Migration: Complete Checklist and Update Pitfalls in 2026

Field report on Shopware 6.6 → 6.7 migration: Payment API breaking changes, admin overhaul Vue 3 + mt-* components, Vite manifest, OpenSearch 2.19. 8-step checklist and the silent pitfalls we encountered for real on several stores.

6 June 2026 8 min read

Conversion and UX

Product Videos: When They Really Convert and When They Tank Core Web Vitals

"Product video boosts conversion by 30 to 80%." True on some products, false on others. And technically, a poorly implemented video tanks your Core Web Vitals. Here's when to invest in product video and how to implement it without degrading your CWV.

2 June 2026 8 min read

Performance and Core Web Vitals

PrestaShop 8 Performance: The Core Web Vitals 2026 Checklist (LCP, INP, CLS) with Real PHP and SQL Code

Core Web Vitals 2026 on PrestaShop 8: complete LCP, INP, CLS checklist with real PHP and SQL code. Diagnosis, optimisations that actually work, third-party modules and cache. Not generic advice copied from Google docs.

9 May 2026 10 min read

Conversion and UX

Shopware 6.7 Dark Mode: Why Every Storefront Needs It in 2026 (And How to Implement It Without a White Flash)

Shopware 6.7 has no native dark mode. Yet 60-80% of visitors need one in 2026. Complete guide: architecture, anti-FOUC, cross-device persistence, and synchronisation with third-party components.

9 May 2026 7 min read

Performance and Core Web Vitals

Core Web Vitals: the complete guide for PrestaShop and WordPress in 2026

The complete guide to optimising Core Web Vitals on PrestaShop and WordPress in 2026: LCP, CLS, INP. Concrete levers, common mistakes, useful tools.

1 May 2026 6 min read

Articles