conversion – Page 2 – DataFirefly

One-page checkout on PrestaShop: which conversion gains to measure

Published gains range from 5 to 40%, which is enough to disqualify them all. Why A/B testing is difficult on a funnel, how to run a valid before-and-after measurement, and the five indicators that explain what moves.

26 August 2026 4 min read

Conversion and UX

How to add a Frequently Bought Together block on PrestaShop

A block fed by guesswork offers the case for a different model, and the visitor stops looking at it. How to build associations from order history, avoid the best-seller trap and choose the right display format.

26 August 2026 4 min read

Conversion and UX

How to build a step-by-step product configurator on PrestaShop

Five attributes with four values give 1,024 combinations for a single product. Beyond one hundred, the model gives way and you configure instead of combining. Step splitting, dependency rules, live pricing and abandonment recovery.

25 August 2026 4 min read

Conversion and UX

How to improve PrestaShop 8 internal search without changing your theme

A purchased theme, customised, modified by a provider who is gone: touching it is disproportionate. Most of the gains happen elsewhere, in four steps, none of which requires modifying a template.

24 August 2026 5 min read

Conversion and UX

Adding a quote request to PrestaShop without switching to full B2B mode

Switching on PrestaShop's B2B mode transforms the store for everyone in order to serve a minority. The targeted approach: keep B2C and add a conditional quote channel, with the four right triggers and an internal workflow that holds.

22 August 2026 4 min read

Conversion and UX

How to display customer photos on PrestaShop product pages

A customer photo settles the question of the real shade and of scale better than any description. How to collect those images, which authorisations to obtain, how to moderate and link each photo to the right product.

22 August 2026 4 min read

Conversion and UX

Bundles and Product Packs on PrestaShop: Conversion, AOV and the Technical Mechanics

While all attention focuses on conversion rate, the most profitable lever in e-commerce remains largely underused: growing the basket at the moment of purchase. Bundles and product packs move the needle +18 to +35% AOV on stores that deploy them properly. The three families (fixed pack, mix & match, FBT), technical mechanics on PrestaShop, VAT and return stakes, the pitfalls that fail 80% of deployments.

20 August 2026 6 min read

Conversion and UX

PrestaShop internal search: why it does not find typos

One missing letter is enough to make a product invisible. How PrestaShop builds its search index, why matching stays exact, the three other blind spots and the four levels of correction available.

20 August 2026 4 min read

Conversion and UX

How to do product page storytelling on PrestaShop without a page builder

Product storytelling is a matter of order, not style. Why a page builder is the wrong tool on a catalogue, the six-block structure that converts, and how to apply it to three hundred pages without spending the year on it.

17 August 2026 4 min read

Conversion and UX

PrestaShop No results page: how to turn it into a page that sells

Between 10 and 20% of internal searches return nothing, and those sessions carried the strongest intent on the site. The four causes of an empty search, the five blocks that recover the visitor, and how to use the query log.

16 August 2026 4 min read

Conversion and UX

Back-in-stock alert on PrestaShop: converting the stockout

An out-of-stock page receives a visitor with clear buying intent and lets them walk away. Here is what the native Mail alerts module does, its three limits, and the four figures that turn the alert into a restocking decision tool.

15 August 2026 4 min read

Conversion and UX

PrestaShop: how to run second item at 50% off without a promo code

Second item at 50% off is a 25% discount on the pair, not 50%. Here is why a promo code is the wrong vehicle, what a quantity-based specific price does instead, and the edge cases to settle before launching.

15 August 2026 5 min read

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