conversion – DataFirefly

PrestaShop Wishlists: Real Usage and Conversion Rate

A wishlist is not judged on its usage rate, low by nature, but on the revenue produced by the reminders it enables. The three real uses, the best-performing trigger and the most profitable feature that is most often done badly.

9 October 2026 6 min read

Conversion and UX

Simplifying the PrestaShop Address Form for Your Domestic Customers

On a store selling to its domestic market, half of the address fields displayed by default serve no purpose. What is actually needed, the postal-code win, the case of special territories and the most cost-effective measure in the form.

8 October 2026 6 min read

Conversion and UX

How to display recent purchase notifications on PrestaShop without inventing fake sales?

A visitor who stays ten minutes sees fifteen purchases go by on a product whose stock has not moved. What can be displayed honestly, the personal data question, the threshold beyond which the device becomes counter-productive.

3 October 2026 5 min read

Conversion and UX

How to add an announcement bar with a countdown on PrestaShop?

The server must transmit the end date, not the remaining duration: that is what avoids a countdown frozen by the cache. Time zones, layout shift, language targeting and closing memory per version.

1 October 2026 6 min read

Conversion and UX

Security deposits on a PrestaShop rental

Blocking 800 euros on a customer's card for a 60-euro rental demands a trust they do not yet have. The three mechanisms and what they are worth depending on duration, the amount formula, and what makes a retention defensible.

28 September 2026 6 min read

Conversion and UX

Why the native PrestaShop checkout loses customers on mobile

The native funnel was designed for a wide screen and keeps choices that cost orders at every step. The screen-by-screen analysis, the three most profitable fixes, and the ten-minute diagnostic method.

27 September 2026 6 min read

Conversion and UX

Guest checkout or account creation: which to choose on PrestaShop

Before the order, creating an account is a constraint. Afterwards, it is a convenience. What the account actually brings, the arguments that do not hold, the third way and the complete reversal of the trade-off in B2B.

23 September 2026 5 min read

Conversion and UX

PrestaShop: returning to the same position in a category after viewing a product

Scrolling down to the fortieth product, opening a page, coming back and starting all over: one of the most reported frictions on large catalogues. What actually needs to be remembered, the two technical approaches and the new tab case.

22 September 2026 5 min read

Conversion and UX

7 content blocks to add to a PrestaShop product page to convert better

Every unanswered objection is an abandoned cart, or a purchase followed by a return. Seven content blocks, the exact objection each one removes, and the order to give them depending on price.

13 September 2026 4 min read

Conversion and UX

Which trust blocks to add on a PrestaShop product page

A row of six pictograms in the footer that nobody reads: the problem is not the principle but the application. The visitor's three real questions, what reassures depending on the average order value, and the wordings that serve no purpose.

1 September 2026 5 min read

Conversion and UX

How to offer a free gift above a cart amount on PrestaShop

A threshold set too low and you give gifts to people who were already above it. How to calculate it from the cart distribution rather than the average, which gift to choose, and the five edge cases to settle before launch.

31 August 2026 5 min read

Conversion and UX

How to create a clickable “Shop the Look” on PrestaShop

A photo on a white background shows a product, a scene shows a result. The mechanism is simple, its success comes down to execution details: image composition, number of hotspots, mobile behaviour and fallback list.

30 August 2026 5 min read

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