PrestaShop tutorials: step-by-step guides

Passwordless Login (Magic Link) on PrestaShop in 2026: Checkout Conversion and the End of Captcha

14% of identified customers abandon at the login step, 28% go through "forgot password". On a mid-market store, that's 8 to 18% of revenue lost on authentication friction. Magic link and passkey change the equation: +21 points of login successful rate, +4 to +8 points of checkout conversion, −68% account support tickets.

25 August 2026 10 min read

Conversion and UX

How to build a step-by-step product configurator on PrestaShop

Five attributes with four values give 1,024 combinations for a single product. Beyond one hundred, the model gives way and you configure instead of combining. Step splitting, dependency rules, live pricing and abandonment recovery.

25 August 2026 4 min read

Conversion and UX

How to improve PrestaShop 8 internal search without changing your theme

A purchased theme, customised, modified by a provider who is gone: touching it is disproportionate. Most of the gains happen elsewhere, in four steps, none of which requires modifying a template.

24 August 2026 5 min read

Module Guides and Comparisons

Off-the-shelf PrestaShop module or custom development: how to decide

The purchase price is only a fraction of the real cost, in both cases. The four forgotten cost items of custom development, a three-year cost comparison in figures, and the five situations where custom remains the right answer.

24 August 2026 4 min read

Conversion and UX

Repairability and durability index: displaying the score on PrestaShop

A score out of 10 with one decimal, a coloured pictogram, close to the price: the format is mandated and non-compliance is spotted in one second. Affected categories, where to display, how to store the data and what the durability index changes.

23 August 2026 4 min read

E-commerce SEO

Google Shopping and Merchant Center 2026 on PrestaShop: Product Feed, GTIN, Performance Max

Google Shopping in 2026: 18% of revenue when the feed is well done, 3% by default. The gap plays out on three levels: feed quality (required attributes, GTIN, identifiers), campaign strategy (Performance Max vs Standard), Merchant Center compliance (Omnibus, return, shipping). The complete guide to a poorly exploited acquisition channel on PrestaShop.

23 August 2026 12 min read

E-commerce SEO

How to add hreflang tags automatically on PrestaShop 8 and 9

Hreflang does not push a page up, it stops your versions competing and serves the right one to the right visitor. The three absolute rules, the choice between language and language plus country, and the five mistakes that cancel the whole setup.

23 August 2026 5 min read

Conversion and UX

Adding a quote request to PrestaShop without switching to full B2B mode

Switching on PrestaShop's B2B mode transforms the store for everyone in order to serve a minority. The targeted approach: keep B2C and add a conditional quote channel, with the four right triggers and an internal workflow that holds.

22 August 2026 4 min read

E-commerce SEO

AI Semantic Internal Linking on PrestaShop: Turning a Catalogue into a Relevance Graph in 2026

A PrestaShop catalogue without internal linking is a library without an index. Google and AI agents see islands, not a graph. Manual linking doesn't scale beyond 200 pages. AI computes semantic similarity between 5,000 entities in minutes and suggests the links maximising relevance. Method, real cost, and the three mistakes that cost 30% of organic traffic.

22 August 2026 11 min read

Conversion and UX

How to display customer photos on PrestaShop product pages

A customer photo settles the question of the real shade and of scale better than any description. How to collect those images, which authorisations to obtain, how to moderate and link each photo to the right product.

22 August 2026 4 min read

Conversion and UX

How to offer recurring replenishment orders on PrestaShop

On consumables, the customer comes back to order when the product has run out, which is too late. How to identify products with a stable rhythm, where to offer recurrence, and the four actions the customer must be able to take alone.

21 August 2026 4 min read

E-commerce SEO

How to display a different price per country in PrestaShop

PrestaShop thinks in a single price converted by currency and corrected by VAT, not in prices per country. The four levers of differentiation, the round tax-inclusive price trap, and what the EU geo-blocking regulation actually allows.

21 August 2026 5 min read

Articles