PrestaShop tutorials: step-by-step guides

How to create a clickable “Shop the Look” on PrestaShop

A photo on a white background shows a product, a scene shows a result. The mechanism is simple, its success comes down to execution details: image composition, number of hotspots, mobile behaviour and fallback list.

30 August 2026 5 min read

Performance and Core Web Vitals

How to synchronise stock between two separate PrestaShop stores

As long as the stock is not shared, each store believes it has the whole quantity. Three possible architectures, why naive two-way synchronisation diverges, how to calculate the oversell window and what you must not align.

29 August 2026 5 min read

Conversion and UX

Gift with Purchase on PrestaShop: The Science of the Threshold to Boost AOV in 2026

Cart gift is more profitable than a percentage discount: cost to merchant 5× to 10× lower in equivalent perceived value, stronger psychological effect of "free". On well-calibrated PrestaShop stores: +12 to +22% AOV, +6 to +14% margin per affected order. The science of the threshold, choosing the right gift, and the pitfalls that ruin margin.

29 August 2026 9 min read

Conversion and UX

Nutri-Score on a PrestaShop food store

Nutrition values are mandatory, the Nutri-Score is voluntary, but as soon as you display it its rules of use become binding. The most demanding one: completeness across the whole range, not just on well-rated products.

29 August 2026 4 min read

E-commerce SEO

How to optimise PrestaShop brand pages for SEO

Brand pages exist, are reachable, and get no traffic. Four structural causes, the minimum content that changes the outcome, linking from product pages and how to handle brands with two products.

28 August 2026 5 min read

PrestaShop Tutorials

Reverse charge VAT on PrestaShop: applying 0% to eligible EU B2B customers

Four cumulative conditions, and if a single one is missing, French VAT remains due and payable by you. The domestic delivery trap, the evidentiary value of VIES verification, the two documents required to prove transport and the mandatory invoice statement.

28 August 2026 5 min read

Conversion and UX

Collecting product reviews without falling into fake reviews

A fake review is not limited to an invented one: filtering out negatives and claiming "verified reviews" without verification also count. The four forms recognised by inspections, the three mandatory disclosures and what the NF Z74-501 standard adds.

27 August 2026 5 min read

Conversion and UX

Mobile Conversion 2026 on PrestaShop: Sticky Cart, Address Autocomplete and E.164 Indicator — the Trilogy That Unlocks Mobile Checkout

Mobile generates 70% of traffic and only 45% of sales: the gap is entirely in checkout. Three precise frictions kill mobile conversion — add-to-cart forcing a scroll up, 45-second address entry, mis-formatted international phone number. The three levers that unblock mobile checkout in 2026.

27 August 2026 11 min read

Conversion and UX

How to build a paid membership area on PrestaShop

Restricted access, paid content or membership with benefits: three models on the same foundation. What PrestaShop customer groups can do, what they lack, and the expiry mechanism that decides whether the model is viable.

27 August 2026 4 min read

Conversion and UX

One-page checkout on PrestaShop: which conversion gains to measure

Published gains range from 5 to 40%, which is enough to disqualify them all. Why A/B testing is difficult on a funnel, how to run a valid before-and-after measurement, and the five indicators that explain what moves.

26 August 2026 4 min read

Conversion and UX

How to add a Frequently Bought Together block on PrestaShop

A block fed by guesswork offers the case for a different model, and the visitor stops looking at it. How to build associations from order history, avoid the best-seller trap and choose the right display format.

26 August 2026 4 min read

Conversion and UX

How to prepare Black Friday on PrestaShop weeks in advance

The most structuring Black Friday constraint is not commercial but regulatory, and it kicks in thirty days before. A six-week countdown plan, from freezing the reference price to exiting the operation.

25 August 2026 5 min read

Articles