PrestaShop Artificial Intelligence

AI Visual Search by Image & Shop the Look

Product search that starts from a photo, not keywords.

The customer drops in an image, the module surfaces the closest products in your catalog — and Shop the Look makes an entire scene shoppable.

PrestaShop 8 & 9 Voyage · Cohere · OpenAI · Mistral Shop the Look AI Multistore & multilingual No dependency
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Recherche Visuelle par Image & Shop the Look IA
v1.0.0 · updated 2026-06-17
What it does

The short version.

01

Search by photo

The customer drags in an image or drops it into the modal and, within seconds, gets the visually closest catalog products, ranked by similarity score.

02

Shop the Look

From a scene photo — a full outfit, an interior — the module detects each item and surfaces the matching products, group by group.

03

Provider-agnostic, your key

Pick Voyage, Cohere, OpenAI or Mistral and enter your own API key. You pay the AI as you go, with no extra subscription and no middleman.

04

Similar products on the page, no AI cost

A "visually similar products" block reuses the product's already-indexed vector: no extra AI request, so no additional cost.

The long version

Everything you'd want to know before you install.

A detailed look at how AI Visual Search by Image & Shop the Look works, why we built it the way we did, and the thinking behind the features above.

§ 01

Search that starts from the image, not the words

A shopper sees a product they love — on the street, on social media, at a friend's place — but cannot name it. Text search leaves them empty-handed. With visual search they simply drop in a photo: the module compares that image against your whole catalog and surfaces the closest items, ranked by similarity score. Fewer dead-end searches, more add-to-cart.

§ 02

A provider-agnostic engine: you choose the AI

The module does not lock you into one vendor. Voyage and Cohere produce a multimodal image vector directly; OpenAI and Mistral describe the image with a vision model and then embed it, which additionally unlocks Shop the Look's multi-item detection. You select the engine, enter your own key, and pay the AI as you go — no forced subscription.

§ 03

Shop the Look: the whole scene becomes shoppable

From a single lifestyle photo, Shop the Look identifies every visible item — the jacket, the t-shirt, the shoes — and surfaces the matching products from your catalog, presented in distinct groups. Ideal for fashion, home decor and any world where customers buy an outfit rather than a single item.

§ 04

Similar products at no extra cost

On every product page, a "visually similar products" block appears automatically. Instead of running a fresh analysis, it reuses the vector already computed when the product was indexed: the visual recommendation triggers no AI call and adds no recurring cost.

§ 05

Indexing under control

Index your catalog in batches with a progress bar, right from the back office. Re-indexing fires automatically when a product is saved, and only changed images are re-encoded. The minimum similarity threshold and the result count are configurable, and cosine-similarity search stays smooth up to about 10,000 products, with no heavy external service to host.