Blog — E-commerce tips for PrestaShop, WordPress & Shopware

Tutorials, guides and field-tested insights to optimise your PrestaShop, WordPress and Shopware 6 stores. Conversion, SEO, Core Web Vitals, AI — one post per week.

Articles

E-commerce SEO

AI Semantic Internal Linking on PrestaShop: Turning a Catalogue into a Relevance Graph in 2026

A PrestaShop catalogue without internal linking is a library without an index. Google and AI agents see islands, not a graph. Manual linking doesn't scale beyond 200 pages. AI computes semantic similarity between 5,000 entities in minutes and suggests the links maximising relevance. Method, real cost, and the three mistakes that cost 30% of organic traffic.
11 min read
Conversion and UX

Web Push Notifications 2026: Re-Engagement Lever or Nuisance That Kills Trust?

Web push has crossed three cycles since 2015: enthusiasm, fatigue, regulatory maturation. In 2026, it's a niche re-engagement lever delivering 2-5% additional revenue on cart abandonment, back in stock and price drop — or a nuisance destroying trust if poorly deployed. Web Push API, iOS PWA support, GDPR-compliant opt-in, OneSignal / PushOwl / Wonderpush comparison and ROI arithmetic.
7 min read
Conversion and UX

Bundles and Product Packs on PrestaShop: Conversion, AOV and the Technical Mechanics

While all attention focuses on conversion rate, the most profitable lever in e-commerce remains largely underused: growing the basket at the moment of purchase. Bundles and product packs move the needle +18 to +35% AOV on stores that deploy them properly. The three families (fixed pack, mix & match, FBT), technical mechanics on PrestaShop, VAT and return stakes, the pitfalls that fail 80% of deployments.
6 min read
Module Guides and Comparisons

PIM for Mid-Market E-Commerce: When Akeneo Becomes Profitable (vs CSV and Native Back-Office)

Starting at 1,000 SKUs or 200 SKUs in 3+ languages, CSV management becomes growth brake #1 for a PrestaShop store. Akeneo dominates the European PIM market with three editions (Community open source, Growth, Enterprise). The four tipping indicators, the real cost (€50-80K over 12 months), Quable / Ergonode / Pimcore alternatives, and the pitfalls to avoid.
6 min read