Conversion and UX E-commerce — CRO and customer experience

Which fields to ask for at checkout to deliver heavy or bulky products?

The same form placed before payment loses orders, placed after it gets filled in willingly. The five fields that really reduce disputes, the moment to ask for them, and why service vocabulary is the most avoidable cause of dispute.

2 October 2026 5 min read

Conversion and UX

Similar products: which recommendation rules on PrestaShop

A €4 screwdriver next to a €300 drill: that is what the native rule produces. The five recommendation methods and what each one misses, the consistency filters that make the difference, and why similar and complementary are two distinct blocks.

2 October 2026 5 min read

Conversion and UX

How to add an announcement bar with a countdown on PrestaShop?

The server must transmit the end date, not the remaining duration: that is what avoids a countdown frozen by the cache. Time zones, layout shift, language targeting and closing memory per version.

1 October 2026 6 min read

Conversion and UX

Mining your customers’ internal searches for long-tail keywords

A term typed fifty times by a qualified audience is worth more than a thousand-search keyword of which you capture nothing. How to extract and classify this data, turn it into a content plan, and tell real catalog gaps from engine defects.

30 September 2026 5 min read

Conversion and UX

Security deposits on a PrestaShop rental

Blocking 800 euros on a customer's card for a 60-euro rental demands a trust they do not yet have. The three mechanisms and what they are worth depending on duration, the amount formula, and what makes a retention defensible.

28 September 2026 6 min read

Conversion and UX

Why the native PrestaShop checkout loses customers on mobile

The native funnel was designed for a wide screen and keeps choices that cost orders at every step. The screen-by-screen analysis, the three most profitable fixes, and the ten-minute diagnostic method.

27 September 2026 6 min read

Conversion and UX

Rounding to .90, .95 or .99: automating psychological prices per currency on PrestaShop

A converted price with three apparent decimals signals to the customer that they are buying on a poorly prepared foreign site. Conventions are not universal, rounding costs or gains margin, and four situations produce aberrations.

27 September 2026 6 min read

Conversion and UX

Creating dynamic colour, size and price filters on PrestaShop without reloading the page

A filter filled in on thirty products out of two hundred produces misleading selections. The three criteria for keeping an attribute, the performance bottlenecks on a large catalogue, and the five rules of the mobile panel.

26 September 2026 6 min read

Conversion and UX

Sending an alert when a new product matches a PrestaShop customer’s criteria

Between a saved search and a product going live, you need a mechanism that matches, decides and sends. When to evaluate matches, what actually counts as new, the four sending rules and deliverability.

25 September 2026 6 min read

Conversion and UX

Selling a monthly box on PrestaShop: configuring the catalogue

A box is neither a product nor a classic subscription: it is a sale in waves with a cut-off date. Stock is not a number of boxes but a number of places, and renewals come before new signups.

24 September 2026 5 min read

Conversion and UX

Guest checkout or account creation: which to choose on PrestaShop

Before the order, creating an account is a constraint. Afterwards, it is a convenience. What the account actually brings, the arguments that do not hold, the third way and the complete reversal of the trade-off in B2B.

23 September 2026 5 min read

Conversion and UX

Long product descriptions on PrestaShop: tabs, accordions or a continuous page?

The choice looks aesthetic; it arbitrates between mobile readability, indexing and the amount of information actually read. Tabs do not make people read more, they make people choose: the three-criteria decision rule and the mixed structure that works best.

23 September 2026 5 min read

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