Conversion and UX E-commerce — CRO and customer experience

PrestaShop cookie banner: the GDPR checklist to avoid the classic mistakes

A non-compliant banner is visible from the home page and the inspector. The five substantive rules, the eight mistakes that come up every time, what is actually exempt and a ten-minute test.

September 11, 2026 5 min read

Conversion and UX

Building a tiered loyalty programme on PrestaShop

A loyalty programme is a certain cost against an uncertain revenue. Points or status, how to calculate the real cost, the accounting provision nobody anticipates, and the four mistakes that wipe out the margin.

September 9, 2026 5 min read

Conversion and UX

Selling a monthly subscription on PrestaShop with Stripe

PrestaShop is built around a single act, a subscription assumes the opposite. How the roles split between the payment platform and the shop, the five webhooks to handle, and the first source of loss, which is not cancellation.

September 8, 2026 4 min read

Conversion and UX

How to reduce cart abandonment on PrestaShop 8 without changing your theme

Part of abandonment cannot be reduced, the rest comes from identifiable friction. The eight frictions of the native checkout, the five fixed in the settings without touching the theme, and the two false good ideas to avoid.

September 8, 2026 4 min read

Conversion and UX

How to let customers build their own box on PrestaShop

A box has no stock of its own, it consumes the stock of its components: that is the point implementations get wrong. The three composition models, the rules to set, how it renders on documents and how to steer the margin.

September 7, 2026 5 min read

Conversion and UX

PrestaShop strikethrough price not showing: the common causes

The promotion shows in the back office but not on the site: the price exists, it just does not reach the display. The ten causes in order of frequency and a five-step diagnostic method.

September 7, 2026 5 min read

Conversion and UX

How to reorder the products in a PrestaShop category with drag and drop

Moving a product from position 40 to position 2 takes thirty-eight clicks in the native back office. How PrestaShop stores positions, what silently overwrites them, and which criteria should drive the order of a grid.

September 6, 2026 4 min read

Conversion and UX

Semantic search on PrestaShop: how it works and how to roll it out

Matching "car charger" with "cigarette lighter adapter" without declaring a single synonym: the principle, what to vectorise, and above all why you should combine it with your existing search rather than replace it.

September 5, 2026 4 min read

Conversion and UX

PrestaShop accessibility and the EAA: what an online shop must check

The EAA has applied since June 2025 and explicitly covers e-commerce. Who is really concerned, the twelve blockers that come back on every shop, a one-day audit method and what a widget cannot do.

September 4, 2026 5 min read

Conversion and UX

E-commerce internal linking: from categories to product pages

The downward flow from category to products happens by itself. The upward flow, the one that makes your category pages exist, is almost always missing. The four flows to build, the anchor rules and what really automates.

September 3, 2026 5 min read

Conversion and UX

How to display PrestaShop customer reviews with stars in Google

Reviews a business displays about itself no longer produce stars: only product reviews remain eligible. The two markup structures to articulate, Google's five rules, the mistakes that make rich snippets disappear and why the waiting period is normal.

September 2, 2026 5 min read

Conversion and UX

Renting out equipment with PrestaShop: calendar and availability management

A rented product is not unavailable, it is unavailable from the 12th to the 18th. The interval-based availability model, the four durations to distinguish including the one everyone forgets, and the usability rules for the customer-facing calendar.

September 1, 2026 5 min read

Category: Conversion and UX

Building a tiered loyalty programme on PrestaShop

Selling a monthly subscription on PrestaShop with Stripe

How to reduce cart abandonment on PrestaShop 8 without changing your theme

How to let customers build their own box on PrestaShop

PrestaShop strikethrough price not showing: the common causes

How to reorder the products in a PrestaShop category with drag and drop

Semantic search on PrestaShop: how it works and how to roll it out

PrestaShop accessibility and the EAA: what an online shop must check

E-commerce internal linking: from categories to product pages

How to display PrestaShop customer reviews with stars in Google

Renting out equipment with PrestaShop: calendar and availability management

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