Conversion and UX E-commerce — CRO and customer experience

PrestaShop: returning to the same position in a category after viewing a product

Scrolling down to the fortieth product, opening a page, coming back and starting all over: one of the most reported frictions on large catalogues. What actually needs to be remembered, the two technical approaches and the new tab case.

22 September 2026 5 min read

Conversion and UX

How to let customers save a search on PrestaShop

A search built with three filters only exists for the length of a session. Which catalogues make saving it worthwhile, why to store the criteria rather than the URL, and the alert setting that prevents unsubscribes.

22 September 2026 5 min read

Conversion and UX

Selling subscription content on PrestaShop with Stripe: architecture and good practice

Selling content by subscription raises a question that does not exist with physical goods: what happens to what the customer has already consumed when they cancel? Access rights model, real file protection, account sharing and the legal framework for digital content.

20 September 2026 6 min read

Conversion and UX

Building an A to Z brand directory on PrestaShop with instant search

The directory is the only page that links to all your brand pages: without it, secondary brands have no incoming link. Page structure, instant search with aliases, indexing, and how to handle brands with no products.

19 September 2026 5 min read

Conversion and UX

Letting customers pause their PrestaShop subscription

A customer going on holiday or sitting on three unopened boxes does not want to stop, they want to suspend. Without a pause option, they cancel. The four rules to define, the effect on billing, and the conditions for offering a pause without obstructing cancellation.

18 September 2026 5 min read

Conversion and UX

How to add HD zoom to PrestaShop product images without a theme plugin

No zoom feature can create detail absent from the file: source resolution often rules the project out before it starts. The three behaviours, the touch conflict that blocks scrolling, and deferred loading of the high-definition file.

17 September 2026 5 min read

Conversion and UX

How to display subcategories as image tiles on PrestaShop

On a top-level category, the visitor wants to know what the section contains: a list of text links answers that badly. Where to place the tiles by category level, how to choose the visuals, and the case of pages with no products of their own.

17 September 2026 4 min read

Conversion and UX

Seasonal sports equipment rental: configuring PrestaShop

Eight to twelve weeks often represent 80% of the activity. Modelling the fleet by size, the pack conditional on all its components being available, the data to collect at booking, and organising in-store collection.

16 September 2026 4 min read

Conversion and UX

How to add custom tabs to a PrestaShop product page

Collapsed content stays indexable if it is in the HTML, not if it is loaded on click: the point most implementations get wrong. Tabs or accordion, which tabs by product type, and in what order.

15 September 2026 4 min read

Conversion and UX

Category tree: how many levels on a PrestaShop store

The three-click rule has been heavily qualified: visitors give up when they feel they are not making progress, not on the third click. The right number of levels by catalogue size, and the criterion that settles category versus facet.

15 September 2026 4 min read

Conversion and UX

Showing only the images of the selected variant in PrestaShop

The image-to-combination association exists natively, but it does not decide how the gallery behaves: the theme does. The three possible behaviours, the fallback you cannot skip and the multiple-attribute trap.

14 September 2026 4 min read

Conversion and UX

Calculating a tiered daily rental rate on PrestaShop

A strictly proportional rate overcharges long durations and undercharges short ones, because the fixed cost is the same. How to build the tiers from the bottom up, which calculation method to use for in-between durations, and the message that lengthens rentals.

13 September 2026 5 min read

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