Category: Conversion and UX

Conversion rate optimisation (CRO) and e-commerce UX: one-page checkout, side cart, cross-sell and up-sell, A/B testing, product page, cart abandonment, newsletter popups, express payment, social proof, urgency and scarcity.

Conversion and UX

Nutri-Score on a PrestaShop food store

Nutrition values are mandatory, the Nutri-Score is voluntary, but as soon as you display it its rules of use become binding. The most demanding one: completeness across the whole range, not just on well-rated products.