PrestaShop tutorials: step-by-step guides

301 redirects, 404 monitoring and slug changes: the forgotten SEO mechanic after every PrestaShop migration

Without clean 301 handling, a PrestaShop migration loses 25 to 50% of SEO traffic in one quarter — without a visible incident. Here is the stack that secures redirects: automatic slug change, 404 monitoring, regex, chain flattening.

4 July 2026 8 min read

Conversion and UX

Fashion e-commerce size guide: cut the return rate by 30% without breaking conversion

70% of fashion returns are size-related. A PNG in a tab does not move the needle. An interactive guide with calculator, dedicated SEO page and memory can cut the return rate by 8 to 15 points. Complete anatomy on PrestaShop.

26 June 2026 8 min read

E-commerce News

Omnibus Directive in 2026: showing the reference price without sabotaging your promotions on PrestaShop

Four years after EU enforcement and one year after the UK DMCC Act came into force, the price-reference rules are the number-one target of e-commerce consumer-authority inspections. Here is the exact 30-day reference price rule, the pitfalls that kill promotions, and the correct mechanics on PrestaShop.

22 June 2026 8 min read

E-commerce News

E-commerce Age Verification in 2026: CBD, Vape, Alcohol Compliance — Legal Obligation vs Entry Rate

Selling CBD, vape, or alcohol without an age gate in 2026 means playing with carrier and payment processor GTC. But a botched modal makes 25% of visitors flee. Here's the mechanism that works, sector by sector.

18 June 2026 7 min read

Performance and Core Web Vitals

Core Web Vitals 2026: getting PrestaShop into the green (cache, Critical CSS, next-gen images)

LCP, INP, CLS: Core Web Vitals are direct ranking factors. Here is the complete optimization chain to get a PrestaShop store into the green in 2026 — full-page cache, Critical CSS, WebP/AVIF images and performant faceted search.

15 June 2026 3 min read

Performance and Core Web Vitals

Why Your PrestaShop Database Weighs 8 GB in 2026: Audit, Cleanup and Ballast Table Retention Strategy

A PrestaShop store active for 5 years weighs 6 to 12 GB in DB, of which 80% are ballast tables never cleaned. We audit, map, define a retention policy — and automate. Without breaking the store.

14 June 2026 8 min read

Conversion and UX

The best PrestaShop search module in 2026: why native search no longer cuts it

On a PrestaShop store, visitors who use search convert far more than the rest — provided they find. Native search lets them down. Here's what makes the best PrestaShop search module, and why live search with analytics changes the game.

13 June 2026 5 min read

Conversion and UX

Web Push vs email: win back your visitors without a monthly subscription

98% of visitors leave without buying. Email and Web Push are the two channels to bring them back — but they don't play the same role. An honest comparison and a win-back stack with no monthly subscription, for PrestaShop and WooCommerce.

12 June 2026 3 min read

Module Guides and Comparisons

Selling differently on PrestaShop: multi-vendor marketplace and B2B

Beyond classic B2C, PrestaShop can power more ambitious models: a multi-vendor marketplace and B2B selling. Here is when each model makes sense, what it requires technically, and how to assemble it without moving to Adobe Commerce.

11 June 2026 3 min read

Performance and Core Web Vitals

PrestaShop 1.7 → 8 Migration: The Complete 2026 Checklist (Broken Modules, Performance, SEO, Data)

PrestaShop 1.7 is at end of security support since late 2025. Migrating to PS8 is no longer optional in 2026. Here's the complete checklist: prior audit, broken modules to replace, data management, SEO 301 redirects, and the opportunity to modernise the stack along the way.

10 June 2026 11 min read

Conversion and UX

Reducing login friction: social SSO, 2FA and navigation that retains

Every friction between the visitor and their purchase costs conversions. Social login, well-calibrated two-factor authentication and clear navigation: how to smooth the journey without sacrificing security or trust.

5 June 2026 3 min read

E-commerce News

GPSR 2026: the product compliance checklist for your PrestaShop store

The GPSR applies to any store selling physical products in the EU. In 2026, marketplaces and authorities actively enforce it. Here is the concrete checklist to make your PrestaShop product pages compliant without spending weeks on it.

4 June 2026 4 min read

Articles