DataFirefly Blog — PrestaShop, WordPress & Shopware tips

7 content blocks to add to a PrestaShop product page to convert better

Every unanswered objection is an abandoned cart, or a purchase followed by a return. Seven content blocks, the exact objection each one removes, and the order to give them depending on price.

13 September 2026 4 min read

Conversion and UX

Dark mode on a PrestaShop store: useful or gimmick

Dark mode is not systematically more accessible, and its real cost goes well beyond changing colours. The two measurable criteria that settle the question on your own shop, and the four items nobody anticipates.

12 September 2026 4 min read

Performance and Core Web Vitals

Meta Pixel and Conversions API on PrestaShop

The browser pixel now sees only part of your conversions, and the loss is getting worse. How to combine the two channels, why deduplication is the critical point, and what server-side sending does not exempt you from.

12 September 2026 5 min read

Conversion and UX

A customer returns portal on PrestaShop: what it has to contain

A return is a moment of truth: the customer has already been disappointed, and your handling decides whether they come back. What the native system does, the five elements of a usable portal, the legal floor and the time actually saved.

11 September 2026 4 min read

Conversion and UX

PrestaShop cookie banner: the GDPR checklist to avoid the classic mistakes

A non-compliant banner is visible from the home page and the inspector. The five substantive rules, the eight mistakes that come up every time, what is actually exempt and a ten-minute test.

11 September 2026 5 min read

E-commerce SEO

301 redirects after a PrestaShop redesign: the battle plan

A visually successful redesign can lose half the organic traffic in three weeks. The four sources to cross-reference for the inventory, the mapping rules, the order of operations on switchover day and the fortnight of checks that follows.

10 September 2026 5 min read

PrestaShop Tutorials

How to add postcode-based shipping surcharges in PrestaShop

PrestaShop reasons in zones and countries, and stops well short of the postcode. The five situations that demand fine granularity, how to build the grid, and the free shipping question on hard-to-reach areas.

10 September 2026 5 min read

PrestaShop Tutorials

PrestaShop and the 10,000 euro OSS threshold: how to track EU sales by country

The 10,000 euro threshold is global, not per country: 4,000 in Belgium plus 4,000 in Germany plus 3,000 in Spain tips you over. What it counts, the two-year reference period, the exact moment of the switch and the tracking to set up.

9 September 2026 5 min read

Conversion and UX

Building a tiered loyalty programme on PrestaShop

A loyalty programme is a certain cost against an uncertain revenue. Points or status, how to calculate the real cost, the accounting provision nobody anticipates, and the four mistakes that wipe out the margin.

9 September 2026 5 min read

Conversion and UX

Selling a monthly subscription on PrestaShop with Stripe

PrestaShop is built around a single act, a subscription assumes the opposite. How the roles split between the payment platform and the shop, the five webhooks to handle, and the first source of loss, which is not cancellation.

8 September 2026 4 min read

Conversion and UX

How to reduce cart abandonment on PrestaShop 8 without changing your theme

Part of abandonment cannot be reduced, the rest comes from identifiable friction. The eight frictions of the native checkout, the five fixed in the settings without touching the theme, and the two false good ideas to avoid.

8 September 2026 4 min read

Conversion and UX

How to let customers build their own box on PrestaShop

A box has no stock of its own, it consumes the stock of its components: that is the point implementations get wrong. The three composition models, the rules to set, how it renders on documents and how to steer the margin.

7 September 2026 5 min read

Articles