DataFirefly Blog — PrestaShop, WordPress & Shopware tips

How to stop Googlebot wasting its crawl on PrestaShop filters

On catalogues with untreated facets, the share of crawling devoted to filters often exceeds half the requests. How to measure it in the server logs, why noindex and robots are not enough, and the limits to respect.

25 September 2026 6 min read

PrestaShop Tutorials

How to prepare a quarterly OSS export from PrestaShop

The quarterly return calls for data PrestaShop does not produce as such. The exact scope, the five fields to extract including the one that is always missing, the question of attachment dates and three consistency checks.

24 September 2026 6 min read

Conversion and UX

Selling a monthly box on PrestaShop: configuring the catalogue

A box is neither a product nor a classic subscription: it is a sale in waves with a cut-off date. Stock is not a number of boxes but a number of places, and renewals come before new signups.

24 September 2026 5 min read

Conversion and UX

Guest checkout or account creation: which to choose on PrestaShop

Before the order, creating an account is a constraint. Afterwards, it is a convenience. What the account actually brings, the arguments that do not hold, the third way and the complete reversal of the trade-off in B2B.

23 September 2026 5 min read

Conversion and UX

Long product descriptions on PrestaShop: tabs, accordions or a continuous page?

The choice looks aesthetic; it arbitrates between mobile readability, indexing and the amount of information actually read. Tabs do not make people read more, they make people choose: the three-criteria decision rule and the mixed structure that works best.

23 September 2026 5 min read

Conversion and UX

PrestaShop: returning to the same position in a category after viewing a product

Scrolling down to the fortieth product, opening a page, coming back and starting all over: one of the most reported frictions on large catalogues. What actually needs to be remembered, the two technical approaches and the new tab case.

22 September 2026 5 min read

Conversion and UX

How to let customers save a search on PrestaShop

A search built with three filters only exists for the length of a session. Which catalogues make saving it worthwhile, why to store the criteria rather than the URL, and the alert setting that prevents unsubscribes.

22 September 2026 5 min read

E-commerce SEO

The canonical tag on PrestaShop: the cases that cause trouble

A badly declared canonical costs more than no canonical at all. The five awkward situations on a shop, including two very widespread mistakes: pagination pointing at page one and translations pointing at the source language.

21 September 2026 6 min read

E-commerce SEO

Trade-only catalogue: hiding prices from visitors on PrestaShop

The question is not whether to hide prices, but whether to hide pages. The three levels of restriction, the real cost of a closed catalogue, what to put in place of the price and the five places where it shows up anyway.

21 September 2026 5 min read

Conversion and UX

Selling subscription content on PrestaShop with Stripe: architecture and good practice

Selling content by subscription raises a question that does not exist with physical goods: what happens to what the customer has already consumed when they cancel? Access rights model, real file protection, account sharing and the legal framework for digital content.

20 September 2026 6 min read

Performance and Core Web Vitals

How to clean HTML pasted from Word in PrestaShop descriptions

The visible text sometimes represents less than 10% of the description's actual weight. What the word processor injects, why mobile rendering breaks, and how to clean in bulk without losing the structure.

20 September 2026 4 min read

Conversion and UX

Building an A to Z brand directory on PrestaShop with instant search

The directory is the only page that links to all your brand pages: without it, secondary brands have no incoming link. Page structure, instant search with aliases, indexing, and how to handle brands with no products.

19 September 2026 5 min read

Articles