Blog — E-commerce tips for PrestaShop, WordPress & Shopware

Tutorials, guides and field-tested insights to optimise your PrestaShop, WordPress and Shopware 6 stores. Conversion, SEO, Core Web Vitals, AI — one post per week.

Conversion and UX

Nutri-Score on a PrestaShop food store

Nutrition values are mandatory, the Nutri-Score is voluntary, but as soon as you display it its rules of use become binding. The most demanding one: completeness across the whole range, not just on well-rated products.
4 min read
AEO and Answer Engines

People Also Ask + FAQ AI in 2026: Capturing the Triple SERP Territory (Featured Snippets, PAA, AI Overviews) on PrestaShop and WooCommerce

The 2026 SERP is no longer a list of ten links — it's three territories: Featured Snippets, People Also Ask, AI Overviews. Together they capture 60 to 75% of search traffic. Each calls for a specific content format, but they converge on a common base: structured Q/A, clean Schema FAQPage, and an up-to-date llms.txt. The method to conquer them simultaneously.
11 min read