Conversion and UX E-commerce — CRO and customer experience

How to build a paid membership area on PrestaShop

Restricted access, paid content or membership with benefits: three models on the same foundation. What PrestaShop customer groups can do, what they lack, and the expiry mechanism that decides whether the model is viable.

27 August 2026 4 min read

Conversion and UX

One-page checkout on PrestaShop: which conversion gains to measure

Published gains range from 5 to 40%, which is enough to disqualify them all. Why A/B testing is difficult on a funnel, how to run a valid before-and-after measurement, and the five indicators that explain what moves.

26 August 2026 4 min read

Conversion and UX

How to add a Frequently Bought Together block on PrestaShop

A block fed by guesswork offers the case for a different model, and the visitor stops looking at it. How to build associations from order history, avoid the best-seller trap and choose the right display format.

26 August 2026 4 min read

Conversion and UX

How to prepare Black Friday on PrestaShop weeks in advance

The most structuring Black Friday constraint is not commercial but regulatory, and it kicks in thirty days before. A six-week countdown plan, from freezing the reference price to exiting the operation.

25 August 2026 5 min read

Conversion and UX

Passwordless Login (Magic Link) on PrestaShop in 2026: Checkout Conversion and the End of Captcha

14% of identified customers abandon at the login step, 28% go through "forgot password". On a mid-market store, that's 8 to 18% of revenue lost on authentication friction. Magic link and passkey change the equation: +21 points of login successful rate, +4 to +8 points of checkout conversion, −68% account support tickets.

25 August 2026 10 min read

Conversion and UX

How to build a step-by-step product configurator on PrestaShop

Five attributes with four values give 1,024 combinations for a single product. Beyond one hundred, the model gives way and you configure instead of combining. Step splitting, dependency rules, live pricing and abandonment recovery.

25 August 2026 4 min read

Conversion and UX

How to improve PrestaShop 8 internal search without changing your theme

A purchased theme, customised, modified by a provider who is gone: touching it is disproportionate. Most of the gains happen elsewhere, in four steps, none of which requires modifying a template.

24 August 2026 5 min read

Conversion and UX

Repairability and durability index: displaying the score on PrestaShop

A score out of 10 with one decimal, a coloured pictogram, close to the price: the format is mandated and non-compliance is spotted in one second. Affected categories, where to display, how to store the data and what the durability index changes.

23 August 2026 4 min read

Conversion and UX

Adding a quote request to PrestaShop without switching to full B2B mode

Switching on PrestaShop's B2B mode transforms the store for everyone in order to serve a minority. The targeted approach: keep B2C and add a conditional quote channel, with the four right triggers and an internal workflow that holds.

22 August 2026 4 min read

Conversion and UX

How to display customer photos on PrestaShop product pages

A customer photo settles the question of the real shade and of scale better than any description. How to collect those images, which authorisations to obtain, how to moderate and link each photo to the right product.

22 August 2026 4 min read

Conversion and UX

How to offer recurring replenishment orders on PrestaShop

On consumables, the customer comes back to order when the product has run out, which is too late. How to identify products with a stable rhythm, where to offer recurrence, and the four actions the customer must be able to take alone.

21 August 2026 4 min read

Conversion and UX

Web Push Notifications 2026: Re-Engagement Lever or Nuisance That Kills Trust?

Web push has crossed three cycles since 2015: enthusiasm, fatigue, regulatory maturation. In 2026, it's a niche re-engagement lever delivering 2-5% additional revenue on cart abandonment, back in stock and price drop — or a nuisance destroying trust if poorly deployed. Web Push API, iOS PWA support, GDPR-compliant opt-in, OneSignal / PushOwl / Wonderpush comparison and ROI arithmetic.

21 August 2026 7 min read

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