Conversion and UX E-commerce — CRO and customer experience

Generating a downloadable PDF catalogue from PrestaShop

The PDF catalogue remains indispensable in B2B and at trade shows. Three uses calling for three different documents, how to handle frozen prices, and why a plain download link is not enough to make it readable.

20 August 2026 4 min read

Conversion and UX

Bundles and Product Packs on PrestaShop: Conversion, AOV and the Technical Mechanics

While all attention focuses on conversion rate, the most profitable lever in e-commerce remains largely underused: growing the basket at the moment of purchase. Bundles and product packs move the needle +18 to +35% AOV on stores that deploy them properly. The three families (fixed pack, mix & match, FBT), technical mechanics on PrestaShop, VAT and return stakes, the pitfalls that fail 80% of deployments.

20 August 2026 6 min read

Conversion and UX

PrestaShop internal search: why it does not find typos

One missing letter is enough to make a product invisible. How PrestaShop builds its search index, why matching stays exact, the three other blind spots and the four levels of correction available.

20 August 2026 4 min read

Conversion and UX

Payment Fraud and Chargebacks: 3DS2, Risk Scoring, and PrestaShop Anti-Fraud Machinery

An €80 chargeback actually costs €120-200 when you factor in processor fees, network penalties, and HR cost. For high-risk sectors (vape, electronics, digital content), the Visa critical 0.9% threshold is crossed within a quarter without anti-fraud machinery. 3DS2, fraud scoring, friendly fraud, and the defense in depth to deploy on PrestaShop.

18 August 2026 7 min read

Conversion and UX

Automating post-purchase review requests on PrestaShop: the complete method

Satisfied customers do not write spontaneously, dissatisfied ones do. Automating the review request restores representativeness: timing based on real use, a two-email sequence, one-click rating and the legal frame to respect.

18 August 2026 4 min read

Conversion and UX

Flash sale with countdown on PrestaShop

A countdown frozen by the cache or shifted by two hours destroys the time constraint a flash sale rests on. The three technical traps, the client-side calculation rule, and the compliance point that limits how often you can repeat the operation.

17 August 2026 5 min read

Conversion and UX

How to do product page storytelling on PrestaShop without a page builder

Product storytelling is a matter of order, not style. Why a page builder is the wrong tool on a catalogue, the six-block structure that converts, and how to apply it to three hundred pages without spending the year on it.

17 August 2026 4 min read

Conversion and UX

PrestaShop No results page: how to turn it into a page that sells

Between 10 and 20% of internal searches return nothing, and those sessions carried the strongest intent on the site. The four causes of an empty search, the five blocks that recover the visitor, and how to use the query log.

16 August 2026 4 min read

Conversion and UX

Black Friday 2026 on PrestaShop: Infrastructure, Promo Calendar, and the D-30 Checklist

On November 27, 2026, PrestaShop stores will fall at 6 PM due to saturated PHP-FPM, others will be sanctioned by the DGCCRF for non-compliant reference price, others still will collect an unmonetized traffic peak for lack of prepared logistics. The complete D-30 to D+15 checklist, by area: infrastructure, catalog, marketing, compliance, D-day monitoring.

16 August 2026 6 min read

Conversion and UX

Back-in-stock alert on PrestaShop: converting the stockout

An out-of-stock page receives a visitor with clear buying intent and lets them walk away. Here is what the native Mail alerts module does, its three limits, and the four figures that turn the alert into a restocking decision tool.

15 August 2026 4 min read

Conversion and UX

PrestaShop: how to run second item at 50% off without a promo code

Second item at 50% off is a 25% discount on the pair, not 50%. Here is why a promo code is the wrong vehicle, what a quantity-based specific price does instead, and the edge cases to settle before launching.

15 August 2026 5 min read

Conversion and UX

How to create a buy 3 get 1 free promotion on PrestaShop

PrestaShop cart rules know how to give a product away, but not how to repeat the offer for every batch of three, nor how to display it on the product page. Here is what the native engine covers, where it stops, and how to build an X for Y mechanic that survives production.

14 August 2026 6 min read

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