Conversion and UX E-commerce — CRO and customer experience

E-commerce internal linking: from categories to product pages

The downward flow from category to products happens by itself. The upward flow, the one that makes your category pages exist, is almost always missing. The four flows to build, the anchor rules and what really automates.

3 September 2026 5 min read

Conversion and UX

How to display PrestaShop customer reviews with stars in Google

Reviews a business displays about itself no longer produce stars: only product reviews remain eligible. The two markup structures to articulate, Google's five rules, the mistakes that make rich snippets disappear and why the waiting period is normal.

2 September 2026 5 min read

Conversion and UX

Renting out equipment with PrestaShop: calendar and availability management

A rented product is not unavailable, it is unavailable from the 12th to the 18th. The interval-based availability model, the four durations to distinguish including the one everyone forgets, and the usability rules for the customer-facing calendar.

1 September 2026 5 min read

Conversion and UX

Which trust blocks to add on a PrestaShop product page

A row of six pictograms in the footer that nobody reads: the problem is not the principle but the application. The visitor's three real questions, what reassures depending on the average order value, and the wordings that serve no purpose.

1 September 2026 5 min read

Conversion and UX

How to offer a free gift above a cart amount on PrestaShop

A threshold set too low and you give gifts to people who were already above it. How to calculate it from the cart distribution rather than the average, which gift to choose, and the five edge cases to settle before launch.

31 August 2026 5 min read

Conversion and UX

Omnibus Directive: displaying the lowest price of the last 30 days on PrestaShop

Not the catalog price, not the recommended price: the lowest price actually applied over thirty days. What counts as a price reduction announcement, how to calculate the reference, the three exceptions and why price history must start now.

31 August 2026 5 min read

Conversion and UX

How to create a clickable “Shop the Look” on PrestaShop

A photo on a white background shows a product, a scene shows a result. The mechanism is simple, its success comes down to execution details: image composition, number of hotspots, mobile behaviour and fallback list.

30 August 2026 5 min read

Conversion and UX

How to turn PrestaShop internal searches into SEO landing pages

The internal search log contains the way your customers phrase their need, in their own words. Which queries deserve an indexable page, the four selection criteria, and why mass generation turns this idea into a penalty.

30 August 2026 4 min read

Conversion and UX

Gift with Purchase on PrestaShop: The Science of the Threshold to Boost AOV in 2026

Cart gift is more profitable than a percentage discount: cost to merchant 5× to 10× lower in equivalent perceived value, stronger psychological effect of "free". On well-calibrated PrestaShop stores: +12 to +22% AOV, +6 to +14% margin per affected order. The science of the threshold, choosing the right gift, and the pitfalls that ruin margin.

29 August 2026 9 min read

Conversion and UX

Nutri-Score on a PrestaShop food store

Nutrition values are mandatory, the Nutri-Score is voluntary, but as soon as you display it its rules of use become binding. The most demanding one: completeness across the whole range, not just on well-rated products.

29 August 2026 4 min read

Conversion and UX

Collecting product reviews without falling into fake reviews

A fake review is not limited to an invented one: filtering out negatives and claiming "verified reviews" without verification also count. The four forms recognised by inspections, the three mandatory disclosures and what the NF Z74-501 standard adds.

27 August 2026 5 min read

Conversion and UX

Mobile Conversion 2026 on PrestaShop: Sticky Cart, Address Autocomplete and E.164 Indicator — the Trilogy That Unlocks Mobile Checkout

Mobile generates 70% of traffic and only 45% of sales: the gap is entirely in checkout. Three precise frictions kill mobile conversion — add-to-cart forcing a scroll up, 45-second address entry, mis-formatted international phone number. The three levers that unblock mobile checkout in 2026.

27 August 2026 11 min read

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