Conversion and UX E-commerce — CRO and customer experience

Payment Fraud and Chargebacks: 3DS2, Risk Scoring, and PrestaShop Anti-Fraud Machinery

An €80 chargeback actually costs €120-200 when you factor in processor fees, network penalties, and HR cost. For high-risk sectors (vape, electronics, digital content), the Visa critical 0.9% threshold is crossed within a quarter without anti-fraud machinery. 3DS2, fraud scoring, friendly fraud, and the defense in depth to deploy on PrestaShop.

August 18, 2026 6 min read

Conversion and UX

Automating post-purchase review requests on PrestaShop: the complete method

Satisfied customers do not write spontaneously, dissatisfied ones do. Automating the review request restores representativeness: timing based on real use, a two-email sequence, one-click rating and the legal frame to respect.

August 18, 2026 4 min read

Conversion and UX

Flash sale with countdown on PrestaShop

A countdown frozen by the cache or shifted by two hours destroys the time constraint a flash sale rests on. The three technical traps, the client-side calculation rule, and the compliance point that limits how often you can repeat the operation.

August 17, 2026 5 min read

Conversion and UX

How to do product page storytelling on PrestaShop without a page builder

Product storytelling is a matter of order, not style. Why a page builder is the wrong tool on a catalogue, the six-block structure that converts, and how to apply it to three hundred pages without spending the year on it.

August 17, 2026 4 min read

Conversion and UX

PrestaShop No results page: how to turn it into a page that sells

Between 10 and 20% of internal searches return nothing, and those sessions carried the strongest intent on the site. The four causes of an empty search, the five blocks that recover the visitor, and how to use the query log.

August 16, 2026 4 min read

Conversion and UX

Black Friday 2026 on PrestaShop: Infrastructure, Promo Calendar, and the D-30 Checklist

On November 27, 2026, PrestaShop stores will fall at 6 PM due to saturated PHP-FPM, others will be sanctioned by the DGCCRF for non-compliant reference price, others still will collect an unmonetized traffic peak for lack of prepared logistics. The complete D-30 to D+15 checklist, by area: infrastructure, catalog, marketing, compliance, D-day monitoring.

August 16, 2026 6 min read

Conversion and UX

Back-in-stock alert on PrestaShop: converting the stockout

An out-of-stock page receives a visitor with clear buying intent and lets them walk away. Here is what the native Mail alerts module does, its three limits, and the four figures that turn the alert into a restocking decision tool.

August 15, 2026 4 min read

Conversion and UX

PrestaShop: how to run second item at 50% off without a promo code

Second item at 50% off is a 25% discount on the pair, not 50%. Here is why a promo code is the wrong vehicle, what a quantity-based specific price does instead, and the edge cases to settle before launching.

August 15, 2026 5 min read

Conversion and UX

How to create a buy 3 get 1 free promotion on PrestaShop

PrestaShop cart rules know how to give a product away, but not how to repeat the offer for every batch of three, nor how to display it on the product page. Here is what the native engine covers, where it stops, and how to build an X for Y mechanic that survives production.

August 14, 2026 6 min read

Conversion and UX

Server-side tracking GA4 on PrestaShop: recovering 20 to 35% of conversions after iOS 17 and Consent Mode v2

Between PrestaShop back-office orders and GA4 conversions, the gap is 20 to 35% in 2026. Combined effect of iOS 17, Consent Mode v2, third-party cookie blocking and anti-tracking extensions. Server-side tracking restores 70 to 90% of those conversions and stabilises Meta/Google ROAS. Architecture, cost and real ROI.

August 13, 2026 7 min read

Conversion and UX

Express payment in 2026: Apple Pay, Google Pay, Klarna — UK adoption and conversion impact on PrestaShop

Apple Pay, Google Pay, PayPal Express, Klarna: express payment is the most measurable checkout conversion lever in 2026 (+8 to +18 points). State of UK adoption, conversion gap per payment method, and the three placements to stack on PrestaShop.

August 5, 2026 7 min read

Conversion and UX

Return policy that converts: free vs paid returns, the real ROI calculation on PrestaShop in 2026

"Free returns 30 days" vs "Returns at your expense within 14 days": the difference is not marketing. A return policy is a measurable conversion lever whose ROI can be calculated. Here is the worked figure on a UK fashion store (+£10,900/month net) and the parameters of a policy that converts without bleeding margins.

August 1, 2026 6 min read

Category: Conversion and UX

Payment Fraud and Chargebacks: 3DS2, Risk Scoring, and PrestaShop Anti-Fraud Machinery

Flash sale with countdown on PrestaShop

How to do product page storytelling on PrestaShop without a page builder

PrestaShop No results page: how to turn it into a page that sells

Back-in-stock alert on PrestaShop: converting the stockout

PrestaShop: how to run second item at 50% off without a promo code

How to create a buy 3 get 1 free promotion on PrestaShop

Express payment in 2026: Apple Pay, Google Pay, Klarna — UK adoption and conversion impact on PrestaShop

Return policy that converts: free vs paid returns, the real ROI calculation on PrestaShop in 2026

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