Category: Conversion and UX

Conversion rate optimisation (CRO) and e-commerce UX: one-page checkout, side cart, cross-sell and up-sell, A/B testing, product page, cart abandonment, newsletter popups, express payment, social proof, urgency and scarcity.

Conversion and UX

Web Push Notifications 2026: Re-Engagement Lever or Nuisance That Kills Trust?

Web push has crossed three cycles since 2015: enthusiasm, fatigue, regulatory maturation. In 2026, it's a niche re-engagement lever delivering 2-5% additional revenue on cart abandonment, back in stock and price drop — or a nuisance destroying trust if poorly deployed. Web Push API, iOS PWA support, GDPR-compliant opt-in, OneSignal / PushOwl / Wonderpush comparison and ROI arithmetic.
7 min read
Conversion and UX

Bundles and Product Packs on PrestaShop: Conversion, AOV and the Technical Mechanics

While all attention focuses on conversion rate, the most profitable lever in e-commerce remains largely underused: growing the basket at the moment of purchase. Bundles and product packs move the needle +18 to +35% AOV on stores that deploy them properly. The three families (fixed pack, mix & match, FBT), technical mechanics on PrestaShop, VAT and return stakes, the pitfalls that fail 80% of deployments.
6 min read