Everything you'd want to know before you install.
A detailed look at how RFM Customer Segmentation for PrestaShop 8 & 9: Win Back Inactive Customers works, why we built it the way we did, and the thinking behind the features above.
Why segment your customers with the RFM method
Recency, frequency and monetary value are the three indicators that best predict a customer's next purchase. A customer who ordered last week, orders often and spends a lot does not need the same message as a customer whose last order was a year ago. PrestaShop makes no such distinction: every customer looks the same in the native list. The module computes these three scores for your whole base and shows you who to talk to first.
Readable segments, not a black box
The 11 segments follow the RFM grid used by CRM teams: Champions, Loyal customers, Potential loyalists, New customers, Promising, Need attention, About to sleep, At risk, Cannot lose them, Hibernating and Lost. Each segment shows its share of customers and revenue, its average basket, its 30-day trend and the campaign to run. Clicking a cell of the recency x value map opens the list of the customers inside it.
Spot the customers who leave before they are lost
Churn risk does not rely on a single threshold. The module measures the usual delay between two orders of each customer and compares it with the time elapsed since the last one. One-time buyers are compared with your shop's median repurchase delay. The dashboard shows the revenue carried by at-risk customers and the list of your best repeat customers who are drifting away.
Campaigns whose real effect you measure
Pick a template (win-back, second order, loyal customers who dropped, VIP champions, reactivation) or build your own audience. The module freezes the list, sets aside a random control group and can create a single-use discount code for each targeted customer. During the tracking window it compares the orders of targeted and control customers, so you know whether the campaign produced extra sales or whether these customers would have bought anyway.
Your segments in PrestaShop, Brevo and Klaviyo
Each segment can fill a PrestaShop customer group, to reserve a cart rule for Champions or remove a payment method for lost customers. The default group of the customer and the native groups are never modified. On the email side, the module sends the segment, scores, campaign and voucher of each contact to Brevo or Klaviyo: build dynamic segments in your tool and they follow every new computation.
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