Category: PrestaShop Tutorials

Conversion and UX

Bundles and Product Packs on PrestaShop: Conversion, AOV and the Technical Mechanics

While all attention focuses on conversion rate, the most profitable lever in e-commerce remains largely underused: growing the basket at the moment of purchase. Bundles and product packs move the needle +18 to +35% AOV on stores that deploy them properly. The three families (fixed pack, mix & match, FBT), technical mechanics on PrestaShop, VAT and return stakes, the pitfalls that fail 80% of deployments.
6 min read
Module Guides and Comparisons

PIM for Mid-Market E-Commerce: When Akeneo Becomes Profitable (vs CSV and Native Back-Office)

Starting at 1,000 SKUs or 200 SKUs in 3+ languages, CSV management becomes growth brake #1 for a PrestaShop store. Akeneo dominates the European PIM market with three editions (Community open source, Growth, Enterprise). The four tipping indicators, the real cost (€50-80K over 12 months), Quable / Ergonode / Pimcore alternatives, and the pitfalls to avoid.
6 min read
Conversion and UX

Flash sale with countdown on PrestaShop

A countdown frozen by the cache or shifted by two hours destroys the time constraint a flash sale rests on. The three technical traps, the client-side calculation rule, and the compliance point that limits how often you can repeat the operation.
5 min read