Everything you'd want to know before you install.
A detailed look at how PrestaShop Email Template Editor: Customize Order Emails Visually (8 & 9) works, why we built it the way we did, and the thinking behind the features above.
Why PrestaShop emails so often stay the default ones
Every PrestaShop email exists as two files, HTML and text, per installed language, in /mails or in the theme. A shop in 4 languages has more than 120 files for the order and account emails alone. Editing them requires email-specific HTML made of tables and inline styles, then checking the result in Outlook and Gmail. Most shops therefore keep the default emails: a product list with no photo, no suggestion and nothing in common with the website.
A visual editor instead of files
The module adds the Design > Email designer page. The list shows every email of the shop with its status: native or designed, active or not, number of sends over 30 days. The editor builds the email from blocks, shows the preview next to it and outputs HTML made of tables and inline styles, the only format every email client displays the same way.
Order data without code
The order blocks read the order being sent: combination photos, attributes, customizations, totals, addresses, carrier and tracking. The PrestaShop email variables stay available in every text and are picked from a menu. A display condition hides a block when its variable is empty, for instance the tracking button until the parcel has a number.
Turning service emails into sales
An order confirmation is opened almost every time. The module adds recommended products, a scheduled promo banner and a personal voucher to it: the code is created for the customer when the email is sent, limited to one use and to their account, with the validity and minimum purchase you choose. Links to the shop get UTM parameters to measure the resulting sales in Google Analytics.
Testing without risk
Each design stays inactive until you activate it: the native email keeps going out while you work. The preview works with sample data or a real order, the test email uses the current content, and the check list flags an email too heavy for Gmail or an incomplete language. The ZIP export lets you prepare the designs on a test shop and import them into production.
There are no reviews yet.